Unified Audience Platform
The Unified Audience Platform transforms mobile marketing with advanced analytics and attribution capabilities. It empowers marketers to effectively plan, target, activate, measure, and optimize their campaigns. By integrating real-time data and customizable workflows, it provides unparalleled insights, ensuring marketers have the tools needed for superior audience engagement and ROI.
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Top Unified Audience Platform Features
- Real-time data visualization
- Cross-media attribution capabilities
- Configurable attribution models
- Comprehensive audience insights
- Fraud monitoring and abatement
- Enterprise analytics integration
- Flexible integration approaches
- Customizable reporting tools
- Robust API support
- Unified marketing workflow
- Data normalization processes
- User-friendly interface design
- Multi-device tracking support
- Enhanced signaling capabilities
- Comprehensive measurement standard
- In-house toolset compatibility
- Free App Analytics® option
- Incremental feature enhancements
- Intuitive visualization tools
- Tier-one advertiser support
