Top Google AdMob Alternatives and Overview

Most developers earn revenue from their applications by placing advertisements within the app. Users click on the ad while they interact with the application if they find it interesting. But manual ad placement is very difficult, and if not done correctly, it interferes with the layout of the application. Users are highly responsive to layout changes, and if anything, slightly modifies the user experience, they might go in search of another app that performs the same task. The platform that serves ads must also provide competitive cost-per-click for advertisements to encourage more revenue. Google's Admob is a perfect solution for this. It offers high performing ad formats to maximize the revenue and automate the ad placement process while providing actionable analytics on the data collected.

More revenue with ads

Admob provides a wide variety of ad requests from all over the world. This means that someone using the app from a different country will see only ads that are meant for them. Admob has several content partners across different countries. They will be supplying content to be put up as the advertisement. The platform offers better reach for the app and to increase the impressions received on the Google Play Store.

The high performing ad format support enables users to stay engaged with the app. Ad links do not open a different browser window for the most part, but its device-dependent. The feature allows developers to prevent people from leaving the app to open external ad links. It also customizes interstitial, banner, and native ads integrated into the Android application.

Automated tools for better management

The platform enables better ad management using automated ad tools. It is straightforward and quick to set up – and once it's done, the state of the art technology ensures brand safety and advanced monetization methods. It helps users to win the battle against lower ad revenues. Use mediation and open bidding to bring the latest and intuitive ads to your app using just a few clicks.

Get Actionable analytics easily

Admob would track down the user's app open times, ad impressions, and the number of replays if it was a video. The data is then connected parameter and then displayed on the dashboard. Take meaningful actions based on data, like creating custom campaigns, tweaking the layout, etc. for better user engagement. It also allows Firebase integration for Admob. Firebase is a push message service used by applications in the Play store to deliver notifications for messages and other stuff.

Adaptive advertisements

It allows developers to put responsive ads that resize according to the mobile device display size, making it extremely user-friendly and intuitive. Also, there are categories for every type of in-app ads. The payments are converted from dollars to the local currency. Features like mediation groups and in-house campaigns can be created by the Admob platform and support the developer in earning more revenue from the app. Due to the non-intrusive nature of the advertisements, users are less likely to leave the app.

Company Name: Google

Founded in: 1998