Top Tapjoy Alternatives

Companies are always searching for a newer, more innovative way to advertise their products. With the explosion of smartphone users, many advertising firms are finding their niche in the form of in-app advertisements. TapJoy also works with mobile app-based advertisement systems. However, it is very unique, too, in the sense that it does away with the traditional advertising techniques that use static images for engagement.

A whole new avenue of advertising

Mobile apps open up whole new avenues in advertising, which is thoroughly utilized by the TapJoy platform for maximum revenues. Companies can think of the types of advertisements they would like to have, design it and allow it to be implemented seamlessly into the app. TapJoy's mobile advertisement has several advantages over regular advertisement platforms. For example, since applications and games are mostly based on a niche audience, companies can easily select their own niche from among them and generate highly-directional ad pipelines. The return on investment in such applications is enormous.

So many ways to engage

TapJoy offers more than one way to engage the customer, which adds up to its flexibility. Every type of ad is made relevant and enjoyable with dynamic technology. For example, developers may include offerwalls in their application so that the advertisement becomes intertwined with easier progression in the game, allowing for more engagement, and some sure shot offer acceptances. Another engaging but unobtrusive advertisement system is the reward-giving video ad, which allows showing optional ad videos in exchange for some in-game currency. The most dynamic, however, is the interactable ad, where the user may interact with onscreen ad elements.

An analytical view of marketing

A very important advantage of using the TapJoy platform with mobile app channels is that it is not only hugely beneficial from an ROI point of view, but it also offers deep transparency into the engagement process with the help of innate analytical abilities. This allows companies to dynamically detect issues and optimize their advertisements with some assistance from the TapJoy team itself. Even some of the more complex behaviors, like whether or not the offer is completed or the ad video are watched till the end, is mapped.