Google Analytics

Google Analytics

By: Google Inc.

Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic. It helps to measure your audience’s behaviors within your website, analyze your campaign or advertising performance, manage your traffic data, and monitor your site conversion. Google Analytics is available for free and as a premium service. While the free service can be used by individual webmaster, the premium service is intended to be used for enterprise users, with more comprehensive features.

From: USA Web Visibility: 99.38%
Based on 378 Votes
Top Google Analytics Alternatives
  • Clicky
  • Mouseflow
  • Gauges
  • Hotjar
  • Statcounter
  • Histats
  • Crazy Egg
  • Chartbeat
  • Kissmetrics
  • eTracker
  • RevenueHits
  • Lucky Orange
  • ClickTale
  • AT Internet
  • Webtrends
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Top Google Analytics Alternatives and Overview



Clicky offers a complete web analytic features that help to improve your site performance and monitor your progress in real time.

By: Roxr Software, Ltd From USA
Based on 15 Votes


Mouseflow enables you to track your visitor’s movements within your website, record their activities, and replay those activities whenever you want.

By: Mouseflow ApS From Denmark
Based on 16 Votes


Gauges provides a simple web analytics solution that offers important traffic data from your website in the right way.

By: Fastest Forward LLC. From USA
Based on 3 Votes


Hotjar offers all in one solutions for collecting various information from website information and optimise accordingly.

By: Hotjar Ltd. From USA
Based on 31 Votes


StatCounter is a simple web analytics tool to monitor visitor activities within your website.

By: From Ireland
Based on 10 Votes


HiStats is a free web analytics tool that provides unlimited traffic monitoring, with various features that give you valuable insights about your site performance.

By: Wisecode SRL
Based on 1 Vote

Crazy Egg

It can be used to speed up your landing page testing to ensure better conversion...

By: Crazy Egg, Inc.
Based on 10 Votes


This allows you to attract more visitors to your website and keep them on your...

By: Chartbeat Inc From USA
Based on 14 Votes


With simple and easy-to-understand analytics report, you can increase your site conversion with this tool...

By: Space Pencil, Inc. From USA
Based on 14 Votes


It gives you the ability to get the most comprehensive data about your website traffic...

By: etracker GmbH From Germany


It does so by connecting businesses with the website owner and then by allowing them...

By: Intango
Based on 1 Vote

Lucky Orange

You can monitor their clicks and mouse movements using the recording feature within the software...

By: Lucky Orange LLC. From USA
Based on 8 Votes


ClickTale comes with various features that help to improve your visitor satisfaction, which in turn...

By: ClickTale Ltd From Israel
Based on 4 Votes

AT Internet

It provides key features such as standard analytics, user experience optimization, visitor behavior monitoring, and...

From France
Based on 3 Votes


Webtrends consists of four main components which you can use in different platforms: web analytics...

By: Webtrends Inc. From USA
Based on 1 Vote

Google Analytics Review and Overview

Google Analytics, as the name says, is an analytics service provided by Google. It is useful for small and medium scale businesses to get an understanding of the market and increase the traffic for their business or online platform. Analytics provides insights, points out the problems, suggests a solution, and allows users to integrate the obtained data with one of the problem-solving tools to overcome the problems with the power of data.

Getting a problem by its neck

Identifying business bottlenecks is one of the most prominent challenges organizations face at times. Google Analytics comes in handy for such situations as it provides the organizations with useful customer insight describing how do customers come across and utilize their content platform or product. It analyzes your platform, tracks user behavior, current trends related to the content focused upon by platform. A proper analysis helps users take the right steps to overcome the problem and get higher organic traffic.

Once a user starts with Google Analytics, the service tracks its platforms for a defined period where it produces reports on various factors. These factors include the quality of users – how many users are regular users, how do they go through your platform, and what is the strongest attracting point of your content. After users, Analytics cover Ad services and provides users with the data that has come as a result of using them.

To the business

In case of the platform being e-Commerce or offering a choice to buy or try products, Analytics measures the conversion rate. Users are allowed to access the Analytics data to get deep insights about customer behavior and platform performance through easily understandable charts and visuals.

Analytics can analyze customer data over time from data, or users can even import the files from their site to come up with detailed reports mentioning how they can benefit by focusing upon specific parameters. Once a user gets satisfied with all analyses, including the predictive analyses, if they stick to a particular strategy, they can use many smart tools in integrations with Google Analytics to scrutinize the thought plan. Analytics in integration with tools records the data from all of them and helps users choose the most effective one.

Want to step-up your business performance? Google Analytics is the solution you need.

Company Information

Company Name: Google Inc.

Company Address: 1600 Amphitheatre Parkway, Mountain View, CA, USA

Founded in: 1998

Top Features

Data Collection & Management
  • Collection & Configuration APIs
  • Cross-Device Data
  • Event Tracking
  • Google Tag Manager
  • Mobile SDKs
  • User Permissions
Data Consolidation
  • Data Import
  • Product Integrations
Data Analytics & Reporting
  • Acquisition Reporting
  • Audience Reporting
  • Benchmarking Reports
  • Cohort Analysis
  • Conversion Reporting
  • Custom Reporting
  • Ecommerce Reporting
  • Mobile App Reporting
  • Performance Reporting
  • Site Reporting
  • Reporting APIs
Data Activation
  • Alerts & Intelligence
  • Experiments
  • Remarketing