Web Analytics

Modern website analytics software can not just help to track visitors, but they provide detailed and actionable insights related to the visitor activity and behavior.

Below is a list of some top software for individual websites to enterprise customers.


Clicky offers a complete web analytic features that help to improve your site performance and monitor your progress in real time.

By: Roxr Software, Ltd From USA
Based on 15 Votes


Mouseflow enables you to track your visitor’s movements within your website, record their activities, and replay those activities whenever you want.

By: Mouseflow ApS From Denmark
Based on 16 Votes

Google Analytics

Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic.

By: Google Inc. From USA
Based on 378 Votes


Gauges provides a simple web analytics solution that offers important traffic data from your website in the right way.

By: Fastest Forward LLC. From USA
Based on 3 Votes


Hotjar offers all in one solutions for collecting various information from website information and optimise accordingly.

By: Hotjar Ltd. From USA
Based on 31 Votes


StatCounter is a simple web analytics tool to monitor visitor activities within your website.

By: StatCounter.com From Ireland
Based on 10 Votes


HiStats is a free web analytics tool that provides unlimited traffic monitoring, with various features that give you valuable insights about your site performance.

By: Wisecode SRL
Based on 1 Vote

Crazy Egg

Offers a complete tracking and analytics tool to measure your website performance and gives valuable insights for your site improvements.

By: Crazy Egg, Inc.
Based on 10 Votes


Chartbeat helps to find out what makes your visitors tick and gives recommendations on how to adapt your website to their interests.

By: Chartbeat Inc From USA
Based on 14 Votes


KISSmetrics allows you to monitor your visitor behaviors when they browse your website.

By: Space Pencil, Inc. From USA
Based on 14 Votes


eTracker is a web controller suite, which provides more than a tracking service for your website.

By: etracker GmbH From Germany


RevenueHits is a type of affiliate marketing platform that helps businesses and individuals take advantage of the popularity of their websites and monetize it.

By: Intango
Based on 1 Vote

Lucky Orange

Lucky Orange is a simple web tracking software that allows you to monitor what your visitors actually do on your website.

By: Lucky Orange LLC. From USA
Based on 8 Votes


ClickTale is a web analytics tool that not only monitor your visitors’ behaviors, but also help create a better experience for them on your website.

By: ClickTale Ltd From Israel
Based on 4 Votes

AT Internet

AT Internet provides a robust web analytics solution to help improve your website performance in various platforms, including social media platforms and mobile apps.

From France
Based on 3 Votes


Webtrends is a digital analytics tool that you can use on your website, which allows you to monitor your website performance and visitors’ behaviors.

By: Webtrends Inc. From USA
Based on 1 Vote


ShinyStat provides all-in-one web analytics solution that helps you to know more about your visitors, engage with them more, and keep them coming to your website.

By: Shiny Srl From Italy
Based on 10 Votes


Woopra allows you to understand your customers more by tracking their activities within your website, as well as within your apps, emails, and more.

By: Woopra, Inc. From USA
Based on 13 Votes


Webtrekk Analytics provides you raw data about your website traffic, which you can then filter and segment according to your needs.

By: Webtrekk GmbH From Deutschland
Based on 2 Votes


PTEngine is an analytics and heat map tracking platform which allows multi device monitoring, click heat map, scroll reach tracking, event tracking, funnel optimization, real time visitor tracking and many more features for online businesses to monitor their website's traffic.

By: Ptmind, Inc. From USA
Based on 1 Vote

Matomo Analytics

Matomo Analytics formerly known as Piwik provides an open-source platform for web analytics, which helps you to get important insights about your website visitors.

By: Piwik.org
Based on 18 Votes


GoingUp is a combination between web analytics and SEO tool, with the main goal in mind: to help you rank high in the search engine.

By: Creationshop Limited From Bulgaria


GoSquared provides an all-in-one customer analytics tool that helps you to understand more about your customers.

By: Go Squared Ltd. From UK
Based on 26 Votes

Open Web Analytics

Open Web Analytics is a downloadable web analytics software created with PHP, MySQL, and JavaScript programming.

Based on 1 Vote


OneStat provides real-time web analytics tool that helps you to improve various aspects of your website, including online sales, visitor experience, and return of investment.

By: OneStat International B.V. From The Netherlands


W3Counter offers a free website analytics tool with easy installation. You can...

By: Awio Web Services LLC From USA
Based on 1 Vote

MOZ Analytics

MOZ Analytics provides a comprehensive traffic data from your website, which helps you to keep track of your site performance.

By: Moz, Inc. From USA


Inspectlet is an innovative web analytics tool that allows you to inspect what people are doing on your website, and you can replay what they do whenever you want.

By: Inspectlet
Based on 23 Votes

Heat Map Tracker

Provides a complete heatmap tracking solution for any website, which can be implemented on any platform, including WordPress, Drupal, Shopify, and more.

By: Heat Map Tracker


HitsLink gives a complete web analytics tool with beautiful user interface.

By: Net Applications, Inc. From USA


FoxMetrics provides an accurate customer targeting and analytics tool to help monitor your sales and conversion, as well as improve your business revenue.

By: Rawsoft, Inc. From USA
Based on 5 Votes

Mint Analytics

Mint is a web analytics tool that provides the data about your visitors’ interests.

From USA


Provides four types of heatmap tracking features that allow you to track your visitors’ behaviors in the most effective way possible: click, scroll, attention, and eye-tracking heatmaps.

By: SeeVolution, Inc
Based on 1 Vote

Angelfish Analytics

Angelfish Analytics is a digital analytics software that provides secure analytics with detailed reports that can be integrated with various platforms.

By: Actual Metrics From USA


QueryTree is an open source reporting and visualization solution for your app.

By: D4 From United Kingdom

Website Analytics Software Guide

If you want to keep improving your conversion rate, you have to keep optimizing your website design for better performance. This may include replacing some web elements in some areas within your website, adding new elements to your web pages, or removing the existing web elements. But, how do you know which elements you need to replace, add, or remove? How to effectively redesign your website to maximize your conversion rate? The answer lies in monitoring your visitors’ behaviors.

It is important for you to monitor your visitors’ activity while they are browsing your website. Why? That’s because, by monitoring their activity, you can understand what they really want, and how they interact with your website. You can understand why they complete certain actions within your website, such as completing a subscription form, and why they choose to abandon your website. This way, you can formulate the best way to improve your conversion rate by keeping the elements that are attracting a lot of attention of your visitors and discarding the elements that don’t attract any attention from your visitors.

By using this software, you can easily find the reason why you get your current conversion rate, and how you can improve your conversion rate to earn more profit from your business. These are some tips you can follow to choose the best website heatmap analytics software for your business:

The Tracking Limitation

Usually, most website heatmap analytics software offers their services with tracking limitation. So, you cannot track all pageviews within your website, you cannot track unlimited websites, you cannot record every session, and there are other limitations that you have to pay attention to. Depending on the plan that you choose, you might get less restriction in using the software, but it may cost you more money. So, the first thing that you need to do is to see the tracking limitation offered by the software and find the one that is best suited to your current website traffic.

Additional Features

Some heatmap analytics software only offers a heatmap tracking tool without any additional features, and some others offer additional features to enhance your website optimization process. The best way to choose the right software for you is to pick the one that offers various useful tools to help improve your conversion rate. After all, conversion is the most important thing that you have to focus on when using this software, not just the comprehensiveness of the tracking tool.

Third-party Integrations

Check if the software offers any third-party integrations that you can use. Remember that you may need to use the software along with your existing platform, such as CMS or eCommerce platform. If the software doesn’t provide any integration feature, you may need to use other additional tools just to complete your optimization process. So, it is preferable to choose the software that offers third-party integrations or plugins, because it is easier to set up and use with your existing platform.

The Heatmap Suite

The heatmap suite is the core functionality of this software, and you have to take a look at the  features offered by the software. If it offers comprehensive heatmap and analytics features for your website, then it is a good software to use. If it offers only one or two heatmap tracking features, such as click heatmaps and scroll heatmaps only, then this software may not be able to help you to fully monitor your visitors’ activity and optimize your website.


If you want to choose the best website analytics software for your business, you have to follow four simple tips. First, you have to take a look at the tracking limitation offered by the software and match it with your current website traffic. Second, you should pick the one that offers additional features that help to improve your conversion rate effectively. Third, you should pick the software that offers third-party integrations or plugins that allow you to integrate with your existing platform. And fourth, you should pick the one that offers a comprehensive heatmap suite to track your website.