
Keyplay
This account-based marketing software transforms how B2B companies identify, prioritize, and engage their ideal customer profiles (ICPs). By seamlessly integrating with Salesforce and HubSpot, it enriches account data, scores prospects based on nuanced signals, and facilitates targeted outreach, ensuring sales and marketing teams focus on high-value opportunities for maximum impact.
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Top Keyplay Features
- Ideal Customer Profile Modeling
- Dynamic ICP Scoring
- Continuous Data Enrichment
- Account Signal Tracking
- CRM Integration
- Nuanced Fit Insights
- AI Lookalikes Identification
- Real-Time Market Segmentation
- Account List Prioritization
- High-Accuracy Account Lists
- Custom Signals Development
- Lightweight Scoring Tool
- Historical Backtesting Capability
- Multi-Model Support
- Targeted Account Discovery
- Responsive Customer Support
- Inbound Lead Qualification
- Outbound Targeting Optimization
- Comprehensive Fit Factors
- Strategic ABM Enhancements