Propensity
Propensity leverages intent data to streamline Account-Based Marketing campaigns, enabling businesses to identify in-market accounts actively seeking their solutions. By automating the handoff of warm leads and insights to sales, it enhances engagement through targeted outreach, programmatic ads, and tailored ABM playbooks, ultimately boosting conversions and optimizing sales pipelines.
Top Propensity Alternatives
Bilin
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Mailjoy
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Evalinator
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RevvedUp
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Enhancio
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Top Propensity Features
- Intent data integration
- Automated lead handoff
- ABM playbook library
- In-market account discovery
- CRM daily sync
- Omnichannel marketing campaigns
- High-quality programmatic ads
- Targeted account prioritization
- Website visit tracking
- Engagement-focused sales outreach
- Customizable ABM strategies
- Audience segmentation tools
- Real-time prospect insights
- Churn reduction tactics
- Upsell/cross-sell opportunities
- Sales and marketing alignment
- Dynamic contact insights
- Niche audience building
- Multi-channel engagement tracking
- Increased outreach conversion rates
