Propensity
Propensity leverages intent data to streamline Account-Based Marketing campaigns, enabling businesses to identify in-market accounts actively seeking their solutions. By automating the handoff of warm leads and insights to sales, it enhances engagement through targeted outreach, programmatic ads, and tailored ABM playbooks, ultimately boosting conversions and optimizing sales pipelines.
Top Propensity Alternatives
Bilin
Identifying target accounts with precision, Bilin utilizes a proprietary AI and NLP targeting engine to rank prospects based on their likelihood to engage.
Mailjoy
This account-based direct mail software empowers marketers to enhance customer engagement with personalized campaigns.
Evalinator
Evalinator transforms client engagement through customized quiz funnels and assessments, enabling businesses to diagnose challenges and provide tailored solutions.
RevvedUp
This account-based marketing software offers a fully managed service that combines human expertise with AI-driven outreach.
Enhancio
Enhancio streamlines demand marketing by automating lead processing, enhancing campaign management, and providing real-time insights.
Keyplay
This account-based marketing software transforms how B2B companies identify, prioritize, and engage their ideal customer profiles (ICPs).
Mojo
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Vereigen Media
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Replyify
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Octane11
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6sense
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CompassABM
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Marketo ABM
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LeadTalk
It enables teams to swiftly identify and prioritize high-fit accounts through real-time scoring and automated...
Top Propensity Features
- Intent data integration
- Automated lead handoff
- ABM playbook library
- In-market account discovery
- CRM daily sync
- Omnichannel marketing campaigns
- High-quality programmatic ads
- Targeted account prioritization
- Website visit tracking
- Engagement-focused sales outreach
- Customizable ABM strategies
- Audience segmentation tools
- Real-time prospect insights
- Churn reduction tactics
- Upsell/cross-sell opportunities
- Sales and marketing alignment
- Dynamic contact insights
- Niche audience building
- Multi-channel engagement tracking
- Increased outreach conversion rates
