By: Char Software, Inc

Localytics is apps marketing and analytics software that supports all major mobile platforms. It features sessions, user profiles, push messaging, events, retention, in-app messaging, funnels, segments, attribution, filters, lifetime value, A/B testing, granular analytics, rich user insights, powerful segmentation, API access, raw data access, and more. There are two pricing options available: Pro and Enterprise.

From: USA Web Visibility: 63.88%
Based on 10 Votes
Top Localytics Alternatives
  • Smartlook
  • Adjust
  • Amplitude
  • App Annie
  • AdX
  • AppsFlyer
  • Mixpanel
  • Crashlytics
  • UXCam
  • Google Mobile App Analytics
  • Apsalar
  • Roambi
  • Upsight
  • Appsee
  • Amazon Mobile Analytics
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Top Localytics Alternatives and Overview



Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions.

By: Smartsupp.com, s.r.o.
Based on 13 Votes


Adjust is an attribution and analytics software for apps, which delivers the needed performance data that you can work with.

By: adjust GmbH From Germany
Based on 6 Votes


Amplitude is a mobile analytics platform that includes app and web analytics.

By: Amplitude, Inc From USA
Based on 34 Votes

App Annie

App Annie is an app analytics software that helps you to make better decision for your mobile marketing.

By: The App Annie Europe Limited From USA
Based on 9 Votes


AdX is a mobile application download tracking for Android and iOS platforms.

By: AD-X Ltd From UK


AppsFlyer provides better mobile analytics for better mobile marketing results...

By: AppsFlyer Ltd From Israel
Based on 15 Votes


It offers Engagement Plans and People Plans, with various pricing options: Free, Startup, Business, Growth...

By: Mixpanel, Inc From USA
Based on 12 Votes


It features various tracking parameters, including daily active users, top builds, daily new users, sessions...

By: Crashlytics, Inc From USA
Based on 21 Votes


It allows you to capture screen recording and track in-app touch interactions, find the right...

By: UXCam Inc From USA
Based on 3 Votes

Google Mobile App Analytics

It allows you to discover relevant users, integrate with Google Play, view traffic sources, get...

By: Google Inc From USA


It features customer measurement, proven precision and reliability, measure retargeting, flexible and customizable platform, faster...

By: Apsalar, Inc From USA
Based on 2 Votes


It features app analytics, multiple platform support, analytics views, multiple data sources, data storage, data...

By: MeLLmo Inc From USA
Based on 4 Votes


It features unlimited data storage, customizable dashboard, core performance metrics, custom events, funnel analysis, cohort...

By: Upsight, Inc From USA


It features user recording, touch Heatmaps, real time in-app analytics, automatic events, crash recordings, low...

By: Shift 6 Ltd From Israel
Based on 10 Votes

Amazon Mobile Analytics

It allows you to optimize user engagement, track key metrics, gain deep insights, improve KPIs...

By: Amazon Web Services, Inc From USA
Based on 10 Votes

Localytics Review and Overview

One of the best analytics and consumer engagement manager is Localytics. This company helps to analyze the performance of your apps and responses of the customers who are using it for a very long time as well as the reaction of the new customers. It is trusted because of which promise in services and great tools of analytics. 

A brief intro to Localytics:

It enjoys a customer base that includes very renowned brands such as eBay, salesforce, Fox, ESPN, The New York Times and more. The company is based and headquartered in Boston. Founded by an Indian Raj Aggarwal along with some foreign colleagues. The motive to create the software was to help the brands engage more with their customers so that they can have a good relationship. 

Let the numbers do the talking:

The services and level of the company can be determined by the huge numbers that are used to inform the heights that it has achieved. It has more than 3 billion data points with more than 5.1X of conversion rates. It enjoys the trust of 400 million uses every month and sends across a hundred million notifications every day. It provides analytical services for more than 36 thousand apps currently which are installed on more than 3 billion devices. 

Packages as per services:

Along with providing basic services, it also provides premium packages that include a lot more features and functionalities. Getting the services of the Localytics will help you deeply analyze everything and you can point out minor issues in your apps and then you can fix it so that the customers are satisfied and do not face any problem using your app. Localytics serve many different industries from retail to telecommunication, media as well as entertainment. 

The merger of Upland & Localytics:

Recently, Upland software has acquired Localytics and they claim that now this collaboration is going to take success to the next level by merging the technology of Localytics with the uplands cloud of managing customer experience. 

Company Information

Company Name: Char Software, Inc

Company Address: 101 Arch Street 8th Floor, Boston, MA, USA

Founded in: 2008

Top Features

User Insights
  • Sessions & Events Data
  • Conversation Funnels
  • Tracking Retention
  • Identifying Valuable Users
  • User CRM Data
  • Installation Attribution
  • Web Analytics
  • User-based Targeting
  • Data Predictions
  • Intelligent Scheduling
  • Messaging Personalization
Marketing Automation
  • Push Notifications
  • In-app Messaging
  • Applications Inbox
  • Cross-channel Conversations
  • A/B Testing
  • Re-marketing & Targeted Ads
  • True Impracts
  • Third-party Integrations
  • API Access
  • Accessing Raw Data