Mad Mimi

Mad Mimi

By: GoDaddy Operating Company, LLC.

MadMimi provides a simple and lovely email marketing software, with easy integrations and good deliverability. It allows you to send and track your emails, connect with your audience, take a look at your performance reports, deliver your emails safely, and add various add-ons to the software. It offers Basic, Pro, Silver, and Gold plans.

From: USA Web Visibility: 66.38%
Based on 41 Votes
Top Mad Mimi Alternatives
  • GetResponse
  • Benchmark Email
  • AWeber
  • Flashy
  • Mailrelay
  • iContact
  • phpList
  • Campaigner
  • dotmailer
  • TinyLetter
  • Sarv
  • FreshMail
  • UniSender
  • Yet Another Mail Merge
  • MailPoet
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Top Mad Mimi Alternatives and Overview



GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability.

By: GetResponse Sp. z o.o. From Poland
Based on 21 Votes

Benchmark Email

Benchmark Email allows you to send email campaigns with hundreds of templates to choose, as well as complete split-testing features.

By: Benchmark Internet Group From USA
Based on 15 Votes


AWeber provides easy email marketing tools that help to grow your business.

By: AWeber Communications From USA
Based on 59 Votes


By: Flashy
Based on 6 Votes


Mailrelay is an advanced email marketing platform that allows you to track your subscriber behavior with detailed statistics.

By: CPC Servicios Informáticos S.L From Spain
Based on 11 Votes


iContact is an award-winning email marketing solution that helps to grow your business.

By: iContact, LLC. From USA
Based on 51 Votes


It is open-source software for email marketing...

By: phpList
Based on 10 Votes


It provides advanced email features, such as list builder tools, data import, CAN-SPAM compliance, suppression...

By: j2 Cloud Services, Inc. From USA
Based on 20 Votes


It features mailing list import, high sender reputation, customer segmentation, email creation tool, email marketing...

By: dotmailer Limited From UK


Owned and backed by the developers of Mailchimp, the application’s services can be used to...

By: Mailchimp
Based on 14 Votes


By: Sarv
Based on 3 Votes


It features intuitive template editor, effective email templates, list builder, real-time email tracking, inbox inspector...

By: Freshmail Ltd From UK
Based on 39 Votes


It is an epitome of efficiency in simplicity...

By: UniSender
Based on 3 Votes

Yet Another Mail Merge

They have been assisting the companies in sending customized business emails to the users since...

By: Awesome Gapps
Based on 22 Votes


It features drag-and-drop content, easy configuration, email tracking, responsive email design, subscriber information, reputation management...

By: From France
Based on 5 Votes

Mad Mimi Review and Overview

Good: Easy to use even for the newcomers, Google Analytics integration, economical

Bad: Simplistic features, Autoresponder functionality is limited, No A/B split testing, free account allows only 100 subscribers.

Overall: MadMimi provides an intuitive interface with a professional email campaign. The dashboard is easy to understand and operate. Additional tools can be introduced as and when required, without cluttering the dashboard. However, lack of advanced functionality can be a turn-off for the more sophisticated users.

MadMimi provides an intuitive interface with a professional email campaign. The dashboard is easy to understand and operate. Additional tools can be introduced as and when required, without cluttering the dashboard. However, lack of advanced functionality can be a turn-off for the more sophisticated users.

MadMimi is a Brooklyn, NY based email marketing service founded in 2008. The company was acquired in 2014 by the leading domain registrar and hosting company GoDaddy.

MadMimi brings a fresh theme into the mix of email marketing companies. Unlike most other services who have maintained a professional outlook, MadMimi takes an unorthodox approach in presentation of its service as you can see across its website. The site is not bloated with as many features and pages as possible, it simply gets to the point.

Email Templates

Madmimi offers a very limited range of stock templates to choose from. Additionally, form, modifiable options available are limited, so if you are looking for extensive features to create a highly stylized and unique layout, you are out of luck. On the other hand, this works perfectly if you'd rather work with a minimalistic interface without the additional bloat.

If you are looking for a truckload of features and add-ons, MadMimi is not the email campaign for you. However, if you prefer an elegant design with simplistic features, it cannot get any better. Their WYSIWYG Editor allows you to create a professional looking campaign by using the predefined templates.

User-friendly Interface

The lack of visual styling options and an overkill of features ensure that the user interface bears minimalistic options, hence, reducing the chances of confusion. As a result, MadMimi is the best starting point for amateur email marketers.

Multiple Integration Options

MadMimi can be integrated with more than 80 third party apps from categories like eCommerce, CRM, Web analytics, File Sharing, Video and more. Some of the integration offered by them includes Salesforce, Eventbrite, Gravity Forms, Zoho, Freshbooks, Highrise and Google Analytics. Most of the integrations require a few simple stems to connect their service to MadMimi

Effective Pricing Strategy

You will find that many email marketing providers incorporate a somewhat standardized pricing scheme with minor differences. With MadMimi you will notice that their pricing is significantly less than any competition, which is the service's main selling point. Mad Mini also has a free plan which is not time based and allow collecting up to 100 email subscribers. You can use it for as long as you require until you need to scale up if you need more resources. It should be kept in mind though, that the free version excludes any support.

Deliveribility & Security

Most amateur email marketers think that their email campaigns will land in the audiences’ inbox. However, this is not the scenario! No matter how good the email marketer’s relationship is with the Service provider, some emails may end up in the recipient’s Spam folder. MadMimi just like many leading email service providers maintain healthy relationship with ISPs and also use up-to-date authentication tools like DKIM, SPF records, feedback loops and multiple IPs to achieve this.

Additional Benefits

MadMimi offers a range of miscellaneous features that can make a lot of difference to your email marketing campaign. Some of these features include multi-user access and social media promotion buttons. Create Drip Campaigns to retain subscribers and add social media icons to encourage your visitors to follow you on Facebook, Twitter, LinkedIn, etc. User needs to add the website URLs and MadMimi places the icons at the bottom of the page.

Final Verdict

MadMimi needs some major improvements in the split testing and autoresponder departments. Minor upgrades could be made to the email design tool while the range of pre-designed templates could be enhanced.

Company Information

Company Name: GoDaddy Operating Company, LLC.

Company Address: 14455 N. Hayden Rd., Suite 219, Scottsdale, AZ, USA

Founded in: 1997

Top Features

Email Creator
  • Customized HTML templates
  • Theme Design
  • Drip Campaigner
  • RSS to Email convertor
  • API Mailing Tool
Contact Management Features
  • Contact Page Customization
  • Email Bounce Report
  • Email Scheduler
  • Profile Segmenter
  • Social Icon Linker
  • URL Activator
Report Tracker Features
  • Real Time Tracker
  • Pie Graphs
  • Per Click Report
  • Google Analytic tool.
Security Features
  • Secure Date Network
  • Secure Protocols
  • Secure IPs Backup
Web Integration Features
  • Facebook Integration
  • SurveyMonkey Integration
  • Batchbook Integration
  • FreshBooks Integration
  • Salesforce Integration
  • Zoho CRM Integration
  • Chrome App Integration