Email Marketing Software

Email marketing tools allow to build email lists, automatically send emails and broadcast emails with just a click. These tools also offer dozens of features including segmentation, action tracking, split testing and much more. Here is a list of leading software available in the market today.
1

GetResponse

GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability.

By: GetResponse Sp. z o.o. From Poland
Based on 21 Votes
2

Benchmark Email

Benchmark Email allows you to send email campaigns with hundreds of templates to choose, as well as complete split-testing features.

By: Benchmark Internet Group From USA
Based on 15 Votes
3

AWeber

AWeber provides easy email marketing tools that help to grow your business.

By: AWeber Communications From USA
Based on 59 Votes
4

MailerLite

MailerLite aims to simplify your email marketing newsletter campaign, with various email newsletter design examples to choose from.

By: Mailerlite UAB From Lithuania
Based on 27 Votes
5

Constant Contact

Constant Contact provides an effective email marketing software designed to help grow your business.

By: Constant Contact, Inc. From USA
Based on 142 Votes
6

SendInBlue

SendinBlue is an online email marketing solution that allows you to manage your email and SMS campaigns in one platform.

By: Dual Technology Services From USA
Based on 33 Votes
7

Privy

Privy is an email marketing app which is used to grow user base and number of subscribers by converting website visitors into email subscribers or customers.

By: Privy, Inc. From USA
Based on 21 Votes
8

ConvertKit

Backed by Industry's leading deliverability rates the platform offers email marketing and newsletter automation platform which allows you to intelligently send personalized emails, automate marketing and much more.

By: ConvertKit LLC
Based on 12 Votes
9

CleverReach

CleverReach is a cloud-based email marketing software for business, with eCommerce and CRM integrations.

By: CleverReach GmbH & Co. KG From Germany
Based on 6 Votes
10

Mailchimp

MailChimp is an email marketing software that allows you to send better emails to your prospects.

By: The Rocket Science Group. From USA
Based on 1120 Votes
11

Emma

Emma provides a personalized email marketing service that helps your business to get results that matter.

By: Emma Inc. From USA
Based on 14 Votes
12

SENDER

Sender.net is an email marketing apparatus utilized by a great many organizations from around the world to convey groundbreaking and compelling email campaigns, connect top-notch leads and transform them into paying clients.

By: Sender.net
Based on 8 Votes
13

Doppler

Doppler provides a simplified email marketing software, which allows you to integrate it with social media and third-party apps.

By: Making Sense LLC From USA
Based on 1 Vote
14

Drip

Drip offers a simple and lightweight marketing automation software, without any unnecessary features.

By: Drip From USA
Based on 42 Votes
15

Vero

Vero is a platform that facilitates interaction and engagement with customers.

By: Vero
Based on 23 Votes
16

Remarkety

Remarkety is an E-Commerce marketing automation service that aims to automate email and social media campaigns using customer's behavior and gathered data.

By: Remarkety
Based on 10 Votes
17

Campaign Monitor

Campaign Monitor is an Aussie company which provides a simple email marketing software, allowing you to send promotional emails and measure your success.

By: Campaign Monitor Pty Ltd From Australia
Based on 41 Votes
18

Autopilot

Autopilot is an email marketing automation software that allows you to convert more leads into customers.

By: AutopilotHQ Inc. From USA
Based on 13 Votes
19

Revue

Revue is a software that helps users create newsletters for their subscribers.

By: Revue
Based on 7 Votes
20

SendPulse

With its affordable pricing and powerful features, SendPulse is a very low-risk, high reward investment for your company.

By: SendPulse.
Based on 13 Votes
21

MailUp

MailUp provides email and SMS delivery solution that allows you to create email and SMS marketing campaign in one platform.

By: MailUp S.p.A. From Italy
Based on 10 Votes
22

GroupM

GroupM is one of the largest media marketing company with over 32k employees and more than 300 offices in 100+ locations.

By: GroupM
Based on 2 Votes
23

WordFly

WordFly is an Email Marketing product that has many simple as well as complex marketing and automation tools for Emails.

By: WordFly
Based on 12 Votes
24

Zoho Campaigns

Zoho Campaigns help you to reach and engage your audience with effective email marketing campaigns.

By: Zoho Corporation Pvt. Ltd. From USA
Based on 18 Votes
25

Newsletter2Go

Newsletter2Go helps to send professional newsletters directly from your browser. It allows...

By: Newsletter2Go GmbH From Germany
Based on 5 Votes
26

Sendy

Sendy is an application that allows you to send an email newsletter to multiple numbers of people at a very cheaper rate than other email services.

By: Sendy
Based on 11 Votes
27

Smoove

Smoove is Email marketing and management software that keeps a track of your leads and engages your customers into using the best platform for marketing in various ways.

By: smoove
Based on 17 Votes
28

Flashy

By: Flashy
Based on 6 Votes
29

Mailrelay

Mailrelay is an advanced email marketing platform that allows you to track your subscriber behavior with detailed statistics.

By: CPC Servicios Informáticos S.L From Spain
Based on 11 Votes
30

iContact

iContact is an award-winning email marketing solution that helps to grow your business.

By: iContact, LLC. From USA
Based on 51 Votes
31

phpList

phpList handles the management of the mailing lists. It is open-source software...

By: phpList
Based on 10 Votes
32

Campaigner

Campaigner provides an email marketing solution that allows you to target different types of customers.

By: j2 Cloud Services, Inc. From USA
Based on 20 Votes
33

dotmailer

dotmailer delivers fast and powerful email marketing automation platform for your business.

By: dotmailer Limited From UK
34

Mad Mimi

MadMimi provides a simple and lovely email marketing software, with easy integrations and good deliverability.

By: GoDaddy Operating Company, LLC. From USA
Based on 41 Votes
35

TinyLetter

TinyLetter is a web-enabled application that is focussed on providing users with a personal and more private newsletter experience.

By: Mailchimp
Based on 14 Votes
36

Sarv

By: Sarv
Based on 3 Votes
37

FreshMail

FreshMail provides a simplified email marketing software that helps to boost your business ROI effectively.

By: Freshmail Ltd From UK
Based on 39 Votes
38

UniSender

UniSender is a tool designed to aid companies by boosting their marketing performance to the fullest possible degree.

By: UniSender
Based on 3 Votes
39

Yet Another Mail Merge

Yet Another Mail Merge as the name suggests, is an email marketing software that has been helping companies and organizations in making their ad campaigns successful.

By: Awesome Gapps
Based on 22 Votes
40

MailPoet

MailPoet is a WordPress newsletter plugin that allows you to send newsletter, post notifications, and launch autoresponder campaign for your WordPress website.

By: Mailpoet.com From France
Based on 5 Votes
41

lemlist

Lemlist is a unique e-mail marketing software that prides itself on its ability to maximize reach and deliverability.

By: lemlist
Based on 27 Votes
42

Postup

Postup has established its name in the market as an internet-based marketing software that primarily focuses on e-mails.

By: Postup
Based on 4 Votes
43

Adestra

Adestra is an email marketing software founded by Upland that has been providing online marketing solutions to companies since its inception in 2004.

By: Adestra
Based on 13 Votes
44

Vision6

Vision6 allows you to easily create awesome emails in just a few minutes.

By: Vision6 From Australia
Based on 33 Votes
45

Moosend

By: Moosend
Based on 12 Votes
46

SendBlaster

Need to push for a more vibrant online connection with potential and old customers or simply communicate with them better? Nothing says personal connection as a nice email.

By: SendBlaster
Based on 9 Votes
47

Acumbamail

Acumbamail is an online service provider that helps organizations to meet their marketing demands.

By: Acumbamail
48

Comm100

Comm100 is an email marketing system with the average 97% delivery rate.

By: Comm100 Network Corporation From Canada
49

ROUTEE

Routee is an Email marketing service that helps organizations increase their sales by offering them optimized bulk-SMS and Email solutions.

By: AMD Telecom
Based on 18 Votes
50

Maropost

Maropost provides an enterprise email marketing platform that is suitable for the modern marketing landscape.

By: Maropost Inc. From Canada
Based on 7 Votes
51

ActiveTrail

ActiveTrail is an easy-to-use email marketing software with social media integration and CRM.

By: Active Trail LTD. From Israel
Based on 12 Votes
52

Cyberimpact

Established in the year 2006, Cyberimpact has been of great support in email marketing and communication for small to medium-sized organizations, and even businesses.

By: Cyberimpact
Based on 11 Votes
53

Marsello

Marsello is an email-based marketing engine that helps you run email marketing campaigns and increase sales and leads.

By: Collect
54

Robly

Robly is a software which is is the best in the market when it comes to email marketing and are very effective and can easily and effectively multiply the opens within months.

By: Robly Email Marketing
Based on 39 Votes
55

ActiveCampaign

ActiveCampaign is an all-in-one email marketing platform that allows you to automate your email marketing campaigns and track the behavior of your contacts to measure your success.

By: ActiveCampaign, Inc. From USA
Based on 41 Votes
56

Mailigen

Mailigen provides email, mobile, and social media marketing tools integrated into one platform.

By: Mailigen Limited From Latvia
Based on 14 Votes
57

CakeMail

CakeMail helps to send successful newsletters more quickly to your subscribers.

By: CakeMail Inc. From Canada
Based on 12 Votes
58

Acymailing

Acymailing is a powerful software which helps in providing essential services for effective email marketing processes.

By: Acyba
Based on 8 Votes
59

KIRIM.EMAIL

KIRIM.EMAIL is a cost-effective email marketing tool that supports campaigns through inboxes.

By: KIRIM.EMAIL
60

Copernica

Copernica is a clever marketing software that allows you to create, send, and analyze your email marketing campaign effectively.

By: Copernica BV From Netherlands
Based on 1 Vote
61

MasterBase

MasterBase is an efficient technology-driven framework that helps businesses dynamically perform their operations.

By: MasterBase
Based on 3 Votes
62

AGNITAS

AGNITAS provides two main services along with its subsidiaries, i.e., the software helps you grow your company through e-mail marketing, and then helps you with the marketing part of it as well.

By: AGNITAS
Based on 1 Vote
63

Mailify

Mailify is a smart and feature-rich strategic customer connect software that suits a proactive user base.

By: Mailify
Based on 7 Votes
64

Phrasee

Phrasee is a copywriting tool that deploys natural language generation. It produces...

By: Phrasee
65

Pushnami

By: Pushnami
Based on 9 Votes
66

MailKitchen

MailKitchen is a free Email marketing software that allows you to spread your email campaigns and newsletters easily.

By: Adthink Media
Based on 3 Votes
67

StreamSend

StreamSend is a results-driven email marketing software that helps to improve your sales more effectively.

By: StreamSend Email Marketing, Inc. From USA
Based on 15 Votes
68

MotionMail

Motionmail is an interesting product developed by Web Advanced in recent times that helps business email marketing more effective.

By: MotionMail
Based on 1 Vote
69

EmailOctopus

EmailOctopus is an excellent email campaigning tool for developing organizations. It is...

By: EmailOctopus
Based on 11 Votes
70

GroupMail

Groupmail is an email marketing tool that helps you create personalized emails and campaigns.

By: GroupMail
Based on 8 Votes
71

SnapRetail

SnapRetail is an email marketing software. It is used to personalize and...

By: SnapRetail
Based on 2 Votes
72

Pure360

Pure360 is a cloud-based email marketing platform that helps to supercharge your digital marketing results and grow your business.

By: Purepromoter Limited From UK
Based on 8 Votes
73

Sendwithus

By: Sendwithus
Based on 22 Votes
74

Delivra

Delivra is a radical marketing automation software that allows users to build and reach to their target audience with the power of cutting-edge automation and lead scoring tools using email and SMS marketing.

By: Delivra
Based on 12 Votes
75

MailGet

As the name suggests, Pabbly Email Marketing is an application for e-mail marketing that allows sending bulk e-mails by connecting either to an in-built or an external SMTP.

By: FormGet
Based on 18 Votes
76

Flashissue

Flashissue is an email marketing software that helps you in creating a mailing list and enables you to send bulk emails through Gmail and thus increasing your market sales and value.

By: Flashissue
Based on 3 Votes
77

VerticalResponse

VerticalResponse brings email and social media marketing into one place, which allows you to send and track your campaigns in one place.

By: Deluxe Corporation From USA
Based on 9 Votes
78

Prospect.io

By: Prospect.io SPRL
Based on 9 Votes
79

GoDaddy Email Marketing

GoDaddy Email Marketing allows you to create and send professional emails to your customers.

By: GoDaddy Operating Company, LLC. From USA
Based on 9 Votes
80

FeedBlitz

FeedBlitz is an email marketing tool that not only helps users in designing engaging emails but also ensures their delivery into customers' inboxes.

By: FeedBlitz
Based on 1 Vote
81

SendX

SendX is a full-service email marketing tool that assists users in every step of their email marketing journey.

By: SendX
Based on 22 Votes
82

Ongage

Ongage is an email marketing platform that develops integration and middleware solution for email service providers.

By: Ongage
Based on 20 Votes
83

Gammadyne Mailer

Gammadyne Mailer is essential software for automating a business's email marketing.

By: Gammadyne Corp. From USA
Based on 11 Votes
84

Marketing Optimizer

Marketing Optimizer is a marketing automation platform that tracks user engagement on websites and then uses the data to turn the users into a sales-ready lead.

By: Marketing Optimizer
Based on 7 Votes
85

Automizy

By: Automizy
Based on 17 Votes
86

Campayn

Campayn provides an email marketing solution for small business, which you can use for free for up to 2000 subscribers.

By: Iterro, Inc. From Canada
Based on 6 Votes
87

WhatCounts

WhatCounts provides a powerful email marketing platform that allows you to reach customers of all sizes, as well as improve your business ROI.

By: WhatCounts, Inc. From USA
Based on 14 Votes
88

MoonMail

By: MoonMail
Based on 14 Votes
89

Mumara

Mumara is an email marketing tool. It uses advanced tools to identify...

By: Hostings House
Based on 2 Votes
90

Interspire Email Marketer

Interspire Email Marketer provides an all-in-one email marketing software that allows you to automate your email marketing process.

By: BigCommerce Pty. Ltd. From Sydney
91

Sendloop

Sendloop is an easy-to-use email marketing software that allows you to create eye-catching newsletter for your business.

By: Octeth, Inc From USA
Based on 11 Votes
92

ReachMail

ReachMail is a highly feature-rich email-based automation system that can be leveraged by any fast-paced digital marketing firm.

By: ReachMail
Based on 35 Votes
93

FanBridge

FanBridge is a smart application that automates the way online marketing happens.

By: FanBridge
Based on 1 Vote
94

Mail Dump

Automated Emails Extraction Tool which will extract emails from web pages and save them into user's cloud storage Collecting emails, it’s not hard & time-consuming anymore and this time it is free for you.

By: Devro LABS From United States
95

SmartrMail

By: SmartrMail
Based on 33 Votes
96

Emercury

By: Emercury
Based on 3 Votes
97

Pinpointe

Pinpointe is an email marketing software designed for business users to help them track their email marketing programs effectively.

By: Pinpointe On-Demand, Inc. From USA
Based on 40 Votes
98

TargetBay

By: TargetBay
Based on 24 Votes
99

DirectIQ

DirectIQ provides an email marketing platform with compatibility test and social media integrations.

By: DirectIQ LLC. From USA
Based on 12 Votes
100

Your Mailing List Provider

YMLP is a web-based email marketing software that allows you to send email newsletters with fast and outstanding delivery.

By: YMLP From Belgium
101

UseINBOX

UseINBOX is a cloud-hosted e-mail marketing Software, offered by INBOX, an e-mail marketing company located in Turkey.

By: Emin Onur Genç
Based on 1 Vote
102

GraphicMail

GraphicMail allows you to connect with your customers with more effective email marketing, social sharing, and text messaging campaign.

By: InterInbox S.A From USA
103

MPZMail

MPZMail is an email marketing software that allows you to create more effective email marketing campaigns and track your results.

By: Callway Ltd From UK
Based on 11 Votes
104

Net Atlantic

Net Atlantic provides all-in-one email marketing solutions for any type of business, with enterprise-level functionality.

By: Net Atlantic, Inc. From USA
Based on 1 Vote
105

RedCappi

RedCappi is an easy email marketing software that helps to build your customer trust and create social media buzz.

By: RedCappi, Inc. From USA
Based on 8 Votes
106

SubscriberMail

SubscriberMail provides an email marketing software that allows you to create dynamic email content and delivers personalized experience for your subscribers.

By: Harland Clarke Corp From USA
Based on 1 Vote
107

arpReach

arpReach provides autoresponder and email marketing software that keeps you in full control of your email marketing campaign.

By: Mutual Advantage Ltd From UK
108

ExpressPigeon

ExpressPigeon is a powerful email marketing software designed for professionals. It features...

By: ExpressPigeon, Inc. From USA
Based on 2 Votes
109

OemPro

OemPro is a feature-packed email marketing software designed for email marketers and service providers.

By: Oktet Bilisim Ltd. From Turkey
110

Sender.net

By: Sender.net
Based on 10 Votes
111

INinbox

INinbox provides a professional email marketing software that helps to deliver better results for your business.

By: INinbox Ltd. From Netherlands
Based on 1 Vote
112

Contactology

Contactology is a cloud-based email marketing platform that helps to increase your customer engagement and deliver better results.

By: Contactology, Inc. From USA
113

Email Direct

EmailDirect is an email marketing platform that provides unlimited inbox previews.

By: EmailDirect, Inc. From USA
114

EasySendy Pro

By: EasySendy
Based on 7 Votes
115

Dialogue Builder

By: Precision Dialogue
Based on 1 Vote
116

Bronto Marketing Platform

By: Oracle NetSuite
Based on 10 Votes
117

Wild Mail

By: Wild Audience
Based on 1 Vote
118

ZetaHub

By: Zeta Global
119

Emailbrain

Emailbrain provides smart and easy email marketing software that allows you to engage with your customers more effectively.

By: Endurance International Group. From USA
120

Imnica Mail

By: Imnicamail
Based on 1 Vote
121

G-Lock EasyMail

G-Lock EasyMail is an email marketing automation software for Windows, with safe and secure data storage.

By: Glocksoft Lcc. From Belarus
122

Spotlight Mailer

By: Lux Scientiae
123

MergeMail

MergeMail is an email marketing tool that enables organizations to leverage their email marketing efforts and obtain better returns out of the medium.

By: MergeMail
124

BirdSend

BirdSend is a completely functional email marketing application that is designed to support agencies and businesses.

By: XooGuu
Based on 18 Votes
125

Bulk Email Marketing Script

By: PHP Scripts Mall
126

ContactPigeon

ContactPigeon is an eCommerce Marketing Platform that helps in making active customer engagement across various marketing channels and makes more profits.

By: ContactPigeon
Based on 9 Votes
127

EmailPush

By: Sales Push
Based on 2 Votes
128

InboxFirst

By: InboxFirst
Based on 1 Vote
129

iPost Enterprise

By: iPost
Based on 1 Vote

If you are a serious internet marketer, you would have come across the concise yet wise words "build a list" or "the money is in the list" numerous times. This may just be the most valuable piece of information you will hear with respect to internet marketing. If you have finally decided to put this advice to practice, you may be overwhelmed by the numerous email marketing services available to you. This guide should point you in the right direction and ensure you make the right choice.

Visual Editing Options & Templates

If you are looking to have your clients trust you with their email address, first impressions count! When choosing your email service provider, there are a number of aspects to look into in terms of visual styling. There are two main aspects to look into; the sign up form and the newsletter format, that is if you are looking to send newsletters. A good email marketing service will have a vast selection of pre-designed styles available at your disposal as well as extensive customization options including the ability to entirely import your own cascading style sheet or HTML form.

Most leading email marketing services today offers hundreds of email templates. These templates are even sometime designed to target specific categories or niches. Additionally, some of them are mobile or tablet responsive meaning subscribers can see email according to device they use. This is must have feature to look for when selecting software for your email marketing campaign.

Analytics & Reports

There is no point in having a service offering top-notch styling options if you are unable to keep track of your emails efficiently. There is plenty of information that can be extracted from your email campaigns which you can use to deduce vital trends which can skyrocket your sales/profits. Ensure that the software provides details on delivery rates, demographics and interactivity with your emails by each individual user. Other added features you should be looking for includes split testing customizing email delivery based on interactivity such as which links have been clicked on the email.

Compatibility & Integration

Another aspect to look into is how compatible the email software is with popular services that can be used to optimize the efficiency of your campaign. While in-built analytics provides a wealth of information on its own, you are missing out on certain important pieces of data if you don't leverage the power of other services. The typical example in this instance would be Google Analytics. By incorporating Google Analytics to your email campaigns, you will be able to extract key points that can be used to catapult your sales and overall business forward. Make sure your email marketing software supports other software that you utilize for further analysis and convenience.

Pricing

If you look at the most popular and recommended email marketing services, you will find that prices have been standardized to a certain extent. There are a few key things to look into when considering price. Firstly, most services provide an extensive trial with few limitations for a period of 1 month or more. If you are convinced with a service, this may not be required, but its always advisable to have a hands-on experience with the service prior to making your investment.

Another thing to look into is the scheme. The different tiers are always quantity based but it can depend on number of contacts or number of emails. Depending on your email marketing campaign, one may be more economical than the other. Making the right choice here can save you a decent buck on a monthly basis.

Free Plans

On the topic of pricing, you may be tempted to choose a free service and there are in fact plenty of services available. However, if you are serious about your internet marketing efforts, you should be willing to make the investment as freeware would assuredly be crippled in certain areas. Some limitations may include intrusive self-promotion, low deliverability rates, limited features or non user-friendly software.

Deliverability

Even the most powerful campaign would be futile if your emails fail to get delivered to your list. Deliverability is something that can only be measured as you start using a service but acquiring reviews of existing customers of the services you are considering will give you a fair idea on how well the email marketing service performs in terms of getting the mail successfully across.

Most leading providers maintains their relationship with ISPs around the globe to provide better deliveribility and security. This can help to reach email to inbox rather than flagged as spam. For large scale email marketers, this must be considered when sending emails.

Final Thoughts

Be sure to look into all the above before making your investment. An email marketing service is a long term commitment so make sure you do ample research and make the right choice. The long term prospects of your business and how many subscribers you are looking to reach should also be kept in mind. In any case, if you have the right idea, it should pay off. Don't waste any more time, get started now!