Optimizely
Provides A/B testing and personalization platform designed for websites and mobile apps. It features code-free visual editor, personalized customer experience, real-time ROI generation, multi-page testing, mobile development tools, instant rollouts, multivariate testing, custom visitor segmentation, and more. It offers various integrations, including basic analytics and heat mapping, advanced analytics, API access, and third-party data integration.
Top Optimizely Alternatives
- Qubit
- Convert.com
- Evergage
- Monetate
- Visual Website Optimizer
- ABTasty
- SiteSpect
- HiConversion
- Webtrends Optimize
- Maxymiser
- Marketizator
- ClickThroo
Top Optimizely Alternatives and Overview
Qubit
Provides a digital customer experience delivery platform designed specifically for marketing and eCommerce professionals.
Convert.com
Provides affordable A/B testing software designed for agencies and marketing experts.
Evergage
Provides real-time web personalization and visitor engagement software that allows you to boost your customer engagement and improve conversion rate.
Monetate
Provides conversion rate optimization software that allows you to turn data-backed hunches into valuable business knowledge.
Visual Website Optimizer
Provides an easy-to-use A/B split testing platform that allows you to tweak, optimize, and personalize your website.
ABTasty
Provides A/B split testing and multivariate testing software that allows you to boost your website, mobile app, and mobile site conversion.
SiteSpect
It features targeting and personalization, advanced behavioral targeting, mobile optimization, site speed improvement, functionality testing...
HiConversion
It features virtual customization, custom reporting, alarms and scheduling, benchmarking, multiple users, user roles, professional...
Webtrends Optimize
It features comprehensive testing control, intuitive user interface, segmentation, faster results with less traffic, secure...
Maxymiser
It features Geo Location, social data, online behavior, visitor segmentation, local weather, device type, day...
Marketizator
It features surveys, branching logic setup, scheduling, advanced segmentation, advanced reports, lead capture forms, frequency...
ClickThroo
It helps in designing, building, publishing or segmenting of your landing page without any need...
Optimizely Review and Overview
Website monitoring and testing have been quite trendy in the Internet market. Businesses use multiple iterations, from simple color change of items to change the entire website’s look, in hopes of grabbing more traffic. This is more easily done with the use of A/B testing software.
Optimizely is a similar A/B testing and site monitoring tool. Arriving from San Francisco in the year 2010, it has aided many businesses and individuals in successfully testing different versions of their website. They have spread over 700 billion site versions to date. With automated testing and in-depth metrics, it can change an entire business with a simple change in the website’s look. It has been utilized by top brands like IBM, Microsoft, FOX, eBay, Brooks, Zendesk, Discovery, Marc O’ Polo, etc.
Optimizely Web
Optimizely offers web experimentation services along with full personalization and visual editor. This feature has the core for A/B testing services and helps to edit and optimize the content as per visitor needs. The visual editor offers to change the website colors, elements, and other sections. This is then tested via Exclusion Groups. It uses Performance Edge to work through these experiments quickly.
Optimizely Web can also be used to test static as well as dynamic content of a website. It has incorporated many developer tools, robust APIs, and custom code availability. Businesses can target visitors via ad campaigns and offer site variation based on multiple factors like geography, cookies, browsers, etc. The final analytics are then reported with full details of interactions.
Optimizely Full Stack
Contrary to the web product, Optimizely Full Stack offers full experimentation services for websites, apps & backend coding. It offers coding support with languages like Java, Python, Ruby, C#, etc. It has server-side experimentation and loaded with feature flags, event tracking, custom configurations, rollouts, multi-channel experimentation, in-built stats engine, environment management, and many such features.
Overall, Optimizely offers quick and user-friendly testing and research environment. People with zero knowledge of A/B testing can learn here quickly. The support options are also great for paid plans. The services in both web and Full Stack plans are quite affordable.
Company Information
Company Name: Optimizely, Inc.
Company Address: 631 Howard Street, San Francisco, CA, USA
Founded in: 2009
Top Features
- A/B Testing
- Multivariate Testing
- Instant Rollouts
- Mobile Developer Tools
- Multiple Pages Testing
- Browser & Device-based Targeting
- Referrer URL
- Query Parameters
- Traffic Sources
- Browser Language
- Ads Campaign
- Custom Event
- Custom JavaScript
- IP Address
- Custom Dimension
- Custom Tags
- Geo-based Targeting
- Custom
- Custom Properties
- Unlimited Experiments
- Custom Collaborators
- Multiple Account Login
- Previewing Changes
- Experiment Changes History
- Cross-browser Testing
- Scheduling Experiments
- Two-step Verification
- Role-based Permissions
- Single Sign-on
- Traffic Optimization
- Heatmapping Integrations
- Advanced Analytics Integration
- Third-party Data Integration
- API Access
- Statistics Engine
- Basic Visitor Segmentation
- Custom Visitor Segmentation
- Custom Reporting
- Reports Annotations