Optimizely is a privately held company founded in the year 2010 &
headquartered at San Francisco. Their product Optimizely is basically
an efficient one optimization platform for the websites and different
mobile apps. It is a tool that offers A/B & multivariate testing
along with split testing and it also enables users with and without
technical expertise to make some really dynamic and productive changes
to their websites. With the help of this you can test the variations to
live traffic and can also easily gather immediate results. With
Optimizely it is very easy to set up tests that only need very basic
changes to a webpage. It also lets you view the results of an experiment
in quite a straight forward way as it includes a chart that effectively
tracks the conversion rate of any goal accurately.
offers one of the most simplified A/b testing that includes a simple
way to test different changes that are done to your page against the
current design and then helps in determining which one will more
productively optimize the conversion of website. This method is
efficiently used for validating that any new design or change to an
element on your webpage is increasing the conversion rate of your
website before you make that change to the code of your website.
Optimizely also offers simple yet powerful A/B testing for the mobile
apps. It optimizes everything with faster iteration as it makes visual
changes to your apps in real time and it is also compatible with both
iOS and Android. A/B testing takes the guesswork out and hence with a
realistic approach it offers reliable optimization.
is an application that lets creating, reporting and running of the
split tests quite easily as it allows for the variations to be targeted
at specific groups of visitors, with the help of which it delivers a
more personalized and tailored experience. Basically by using split
testing it properly conducts different controlled and randomized
experiments with the aim of improving website metrics like clicks,
purchases or form completions. Optimizely competently distributes the
incoming traffic to the website in between the original control and
customized variations without letting visitors understand that they are
acting as a part of an exclusive experiment. By using this mode of
testing web experience of visitors is improved and hence this can be
frequently used to test changes of websites.
testing offered by Optimizely helps you when multiple elements of the
same page are changed in tandem for improving a single conversion goal.
It is such a competent mode of testing as if it will be executed
properly then there will be no any need to run different A/B test on the
same page for achieving same objective. Optimizely lets you find out
the perfect combination of variations out of all the possible
combinations that can perfectly optimize the conversion of your website.
Different types of multivariate tests that are quite perfectly
performed by Optimizely are the testing of text and visual elements of
any webpage simultaneously, testing of text and color of a CTA button,
or testing of number of form fields & CTA test simultaneously and so
Optimizely for E-Commerce
e-commerce Optimizely offers one of the most effective solutions as it
captures real time customer insights that help in optimized conversions.
It provides one-click integration with Google analytics or
SiteCatalyst, etc. and it also optimizes your entire conversion funnel.
It also includes WYSIWYG editor, for which there is no any need of
coding to build test variations. Optimizely incorporates real tine
reporting tools and dashboards along with world class support and
resources for effective training and guaranteed implementation. For
e-commerce Optimizely includes fast and reliable tools and technologies
that further offer custom java script, HTML and CSS. With the help of
all this, it conveniently optimizes your revenue by fulfilling your
custom conversion goals aptly.
The platform helps you in optimizing the conversion by increasing clicks and sales
with the help of insights that the product provides. It is advisable for
anyone who is looking to improve their website’s performance as it
comprises easy and effective techniques of tracking. With Optimizely you
different pages of your website that you want to run the experiment on
and hence you can easily start your tracking. It offers more options for
running behavioral targeting tests and it also provides better
integrated options for the experts comprising different options for
multi page testing. It is definitely worth for optimized conversion of
your website thanks to its easy, effective and advanced working