Pathformance
Advertisers can streamline fragmented measurement and activation strategies with Pathformance. By unifying data and employing social listening, sales insights, and interest signals, it crafts hyper-targeted activation plans. Its Verified Purchase solution links consumer actions to marketing efforts, delivering actionable insights that enhance campaign effectiveness and drive measurable growth.
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Top Pathformance Features
- Unified data measurement
- Standardized activation strategies
- Real-time decision-making insights
- Hyper-targeted activation plans
- Social listening integration
- Proprietary interest signals
- Cost-effective audience targeting
- Customized media plans
- Enhanced performance optimization
- Verified purchase tracking
- Receipt-based validation system
- Actionable purchase behavior insights
- Geographic sales trend analysis
- Incremental sales measurement
- Comprehensive campaign impact analysis
- Total impressions tracking
- Media budget assessment
- Seamless media platform integration
- ROI maximization strategies
- Impactful growth facilitation
