Realytics
Realytics offers an innovative TV analytics platform that empowers brands and agencies to optimize their advertising strategies. By measuring the influence of TV campaigns across digital touchpoints, including websites and mobile apps, it provides insights into viewer engagement. The Bee platform unifies performance tracking for both linear and connected TV, ensuring advertisers can effectively navigate the evolving media landscape.
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Top Realytics Features
- Unified measurement solution
- Real-time TV spot detection
- Cross-channel campaign tracking
- Audience engagement scoring
- Proprietary audience identification algorithm
- Linear and addressable TV tracking
- CTV campaign measurement
- Multi-platform performance analysis
- Optimized media planning tools
- Comprehensive digital touchpoint tracking
- Predictive analytics technology
- Integration with web and app metrics
- Detailed campaign impact reports
- Conversion rate analysis
- Audience fragmentation insights
- Historical data analysis
- Competitive benchmarking tools
- Customizable reporting features
- User-friendly dashboard interface
- Data-driven optimization recommendations
