Top Searchmetrics Alternatives and Overview

Searchmetrics is a search engine optimization software created by Searchmetrics, a software company founded in 2005 that specializes in SEO, internet marketing, and social media marketing. The main headquarter of this company is located in Berlin, Germany. However, the company also has four more main offices that are located in San Mateo (USA), London (UK), New York (USA), and Paris (France).

Digital marketing is the need of the hour. Every promotion, awareness, business, etc. are dependent on digital marketing techniques. This platform contains many techniques of marketing. One of them is search engine optimization (SEO); it is a famous one because of its organic campaigning and analysis. It is a free process so people are keen to use it.

About Searchmetrics

Searchmetrics is an organization that provides you with SEO solutions for your digital marketing. It gives the required data and insights to customers to have a complete SEO and content marketing facility.

Services by Searchmetrics:

It provides a service called Research cloud that gives you a competitive analysis of your SEO. By gaining this insight, you can modify your content strategy for better performance. It does give the provision of having a look of your competitor’s work so that you can compare and make your marketing superior to them. It also consists of the feature that measures the performance of the content you write. This content analysis feature helps you in creating content that captures maximum outcomes. It helps in creating engaging content that can drive the audience. It has a keyword tracking feature that helps in finding out popular keywords and negative keywords, which, in turn, helps in designing engaging content.

Content Optimization

The content optimization feature in Searchmetrics works in three simple steps. The first step is to increase the relevancy of your content. The second step is to increase the visibility of your content in the search engine. And the third step is to maximize the revenue that you get from your content. It helps you to attract more potential customers to your website by optimizing your content so that it can perform well in the search engine. The software also gives you some useful recommendations to keep your content on the top position of the SERP.

Mobile SEO

Searchmetrics can also help you to optimize your site presence on the mobile platform. This feature allows you to attract more mobile visitors to your site and convert them into customers. It gives you recommendations regarding what keywords to use for your mobile website, the related trends in mobile search, your site ranking analytics in the mobile search engine, and more. It also helps you to monitor your site conversion in the mobile platform.

Social Media SEO

This feature allows you to improve your website presence in social media. You can analyze the effectiveness of your social media campaign, as well as analyze the strategy of your competitors in their social media campaigns. In this way, you can see the reason why your competitors are having a success in their social media campaign, which helps you to imitate their success. You can also analyze the level of engagement of your company in various social media networks.

Local SEO

If you are running local businesses or local SEO promotion, the software can help you to analyze the success rate of your local SEO campaign. It gives accurate data from more than 400 cities across 14 countries, so that you can monitor your campaigns in local markets. Searchmetrics allows you to optimize your web pages so that they can be ranked well in the local search engine result page.

Site Structure Optimization

Your site structure affects your website performance in the search engine, and thus, it is important for you to optimize your site structure so that it can become more SEO-friendly. This software allows you to analyze various things related to your site structure, such as web page load time, media file size, page errors, and URLs. The software also gives you useful recommendations about how to improve your site structure to allow better performance in the search engine.

Keyword Analysis for SEO

Not only the software gives you various recommendations related to your existing website, you can also get various recommendations regarding the keywords that you can use in your website. Searchmetrics allows you to categorize your keywords, build a complete set of keywords for your business, prioritize your keywords, and identify the best keywords to use for your website.

Why use Searchmetrics?

Along with their Searchmetrics software, it also provides a team of SEO experts who are skilled to guide you in the complete process of optimization and content management. They do the audit of your website to find out the potholes in it and also help you in filling those holes efficiently. You can avail their facilities at any time and from anywhere you want. It also helps you in understanding the intention of a person behind the search he does. You get a complete report of the analysis you do. It also has an indicator that measures the performance of the URL.

Good:

Offers powerful SEO software to help big companies and enterprise users gain more revenue through the right search engine marketing channel.

Bad:

Searchmetrics is only targeted to enterprise users. Costly for small businesses or startups.

Overall:

Searchmetrics is a powerful search engine optimization software that can be used by big companies and enterprise users to add more search engine traffic their way, as well as analyze their search engine market trends, optimize their content marketing, and improve their site conversion

Conclusion

With Searchmetrics, you get the most complete SEO software with various features that can help your business dominate the market, and in so doing, increase your revenue. The software gives useful analysis and recommendations for you to improve your website rank in the search engine. However, since the software is targeted only for enterprise users, the software might not be the best solution for you if you are operating a small online business. The reason is that the software might not be the most budget-friendly SEO software that you can use for your small business.

Company Name: Searchmetrics Inc.

Company Address: 1510 Fashion Island Blvd Suite 250, San Mateo, CA, USA

Founded in: 2005