Simplifi
Simplifi provides a localized programmatic advertising platform that helps you to optimize your audience in real time, maximize the performance of your ad campaigns, and... Simplifi provides a localized programmatic advertising platform that helps you to optimize your audience in real time, maximize the performance of your ad campaigns, and be the top digital advertiser for your audience. It features audience creation, audience optimization, audience understanding, audience expansion, campaign management, APIs, search re-targeting, site re-targeting, and contextual targeting. It also offers Facebook Ad Exchange, with unstructured data targeting, element level, and massive scale.
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Simplifi Review and Overview
Simpli.fi is a real-time advertising platform that helps advertisers make use of their unstructured data, transforming these unstructured data elements into valuable factors that aid in decision making. Simpli.fi gives advertisers a more accurate picture of their customers by using unstructured data to build a custom audience that is refined over time and allows them to target those customers more accurately.
Programmatic marketing platform
Simpli.fi is a purpose-built marketing solution featuring proprietary unstructured data technologies like Supply Side Platform, Demand Side Platform and Data Management Platform. These platforms aim to maximize inventory value and maintain control of sales across all channels. They also improve CPA, CPC and CTR performance and gain deeper audience insights. Maximize data value by enabling the customer to collect, integrate and manage 1st party and 3rd party data without aggregating it in pre-packed segments.
Campaign and audience
The platform enables marketers to create custom audiences without relying on pre-packaged, brokered and arbitrage audience segments. It instead relies on individual data elements like device, geography, recency, contextual content, client CRM data, browsing behaviour, browser type, intent-based search and operating systems.
Audience optimization is done in real-time, targeting budget to specific elemental data combinations by removing budget from underperforming combinations. This allows advertisers to maximize value and margins by bidding on individual data elements like keywords to the required specificity.
Contextual targeting is achieved by exploiting elemental data using various advanced signal amplification methods, which help understand the factors that led to successful conversion and allow for them to be replicated. Sites are classified based on account of their unique capacities.
APIS
The platform’s In.finity Programmatic Marketing Platform enables marketers to use unstructured data to obtain unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level.
Simpli.fi also allows advertisers to monitor campaign performance in depth and to estimate the ROI for different advertising investments. The Representational State Transfer Simpli.fi API allows the platform’s features and reporting functions to be incorporated into separate applications.
Company Information
- Company: Simplifi Holdings, Inc.
- Country: United States
Top Simplifi Features
- Autopilot AI integration
- Unstructured data targeting
- All-in-one workflow platform
- Streamlined media buying process
- Real-time reporting capabilities
- Performance-driven advertising solutions
- Brand safety measures
- Audience engagement tracking
- Enhanced transparency features
- Customizable campaign strategies
- Multi-channel advertising support
- Advanced analytics dashboard
- Continuous audience insights
- Workflow optimization tools
- Automated planning assistance
- Measurable advertising results
- Audience segmentation capabilities
- Simplified budget management
- Cross-device targeting solutions
- Ongoing innovation in advertising
