Simplifi
Simplifi provides a localized programmatic advertising platform that helps you to optimize your audience in real time, maximize the performance of your ad campaigns, and be the top digital advertiser for your audience. It features audience creation, audience optimization, audience understanding, audience expansion, campaign management, APIs, search re-targeting, site re-targeting, and contextual targeting. It also offers Facebook Ad Exchange, with unstructured data targeting, element level, and massive scale.
Top Simplifi Alternatives
- Acuity
- The Trade Desk
- AppNexus
- Adform
- MediaMath
- Amobee
- StackAdapt
- Epom
- Pocketmath
- LiveIntent
- Bluagile
- Xaxis
- Rocket Fuel
- Cadreon
- Turn
Top Simplifi Alternatives and Overview
Acuity
Acuity is a programmatic marketing platform with real-time data optimization, brand safety technology, and screen agnostic platform.
The Trade Desk
The Trade Desk provides media buying platform with omni-channel buying capabilities designed specifically for the most sophisticated advertisers.
AppNexus
AppNexus provides independent DSP advertising software for businesses, which helps you to maximize the effectiveness of your ad campaign, investment, and monetization.
Adform
Adform provides demand side platform for local data and audience targeting, with premium publishers and inventory.
MediaMath
MediaMath helps marketers to activate their audience data, automate their marketing process, and optimize all their audience interaction with TerminalOne Marketing Operating System.
Amobee
Offers a programmatic advertise and media buying platform with cross-channel activation and real-time brand intelligence.
StackAdapt
The software helps you to reach your target audience and understand the impact of your...
Epom
While being integrated with 30+ SSPs & over 550 mobile apps, Epom DSP offers access...
Pocketmath
It features real-time analytics, exploratory interface, mobile re-targeting, worldwide reach, cherry-pick publishers, and API access...
LiveIntent
For buyers, it allows you to advertise to real audiences for your product, display advertisements...
Bluagile
It features real-time bidding, real-time statistics, maximum reach, global inventory, conversion tracking, frequency capping, day...
Xaxis
It features Xaxis Social, Xaxis Ad Labs, programmatic display, Xaxis Reach, dynamic re-targeting, Xaxis Places...
Rocket Fuel
It helps you to take control of your ad campaigns, deliver high marketing performance, and...
Cadreon
The platform works by incorporating four main phases of advertising: audience discovery, audience acquisition, audience...
Turn
It features audience suite, campaign suite, analytics, global reach and scale, real-time intelligence and insight...
Simplifi Review and Overview
Simpli.fi is a real-time advertising platform that helps advertisers make use of their unstructured data, transforming these unstructured data elements into valuable factors that aid in decision making. Simpli.fi gives advertisers a more accurate picture of their customers by using unstructured data to build a custom audience that is refined over time and allows them to target those customers more accurately.
Programmatic marketing platform
Simpli.fi is a purpose-built marketing solution featuring proprietary unstructured data technologies like Supply Side Platform, Demand Side Platform and Data Management Platform. These platforms aim to maximize inventory value and maintain control of sales across all channels. They also improve CPA, CPC and CTR performance and gain deeper audience insights. Maximize data value by enabling the customer to collect, integrate and manage 1st party and 3rd party data without aggregating it in pre-packed segments.
Campaign and audience
The platform enables marketers to create custom audiences without relying on pre-packaged, brokered and arbitrage audience segments. It instead relies on individual data elements like device, geography, recency, contextual content, client CRM data, browsing behaviour, browser type, intent-based search and operating systems.
Audience optimization is done in real-time, targeting budget to specific elemental data combinations by removing budget from underperforming combinations. This allows advertisers to maximize value and margins by bidding on individual data elements like keywords to the required specificity.
Contextual targeting is achieved by exploiting elemental data using various advanced signal amplification methods, which help understand the factors that led to successful conversion and allow for them to be replicated. Sites are classified based on account of their unique capacities.
APIS
The platform’s In.finity Programmatic Marketing Platform enables marketers to use unstructured data to obtain unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level.
Simpli.fi also allows advertisers to monitor campaign performance in depth and to estimate the ROI for different advertising investments. The Representational State Transfer Simpli.fi API allows the platform’s features and reporting functions to be incorporated into separate applications.
Company Information
Company Name: Simplifi Holdings, Inc.
Company Address: Suite 202, Fort Worth, TX, USA
Founded in: 2010
Top Features
- Programmatic Advertising Platform
- Real-Time Audience Optimization
- Ad Campaigns Maximization
- Audience Creation
- Audience Expansion
- Campaign Management
- Site & Search Re-Targeting
- Contextual Targeting
- Facebook Ad Exchange
- Unstructured Data Targeting
- Unique Advertising Solutions
- Leverage Data Inventory
- Relevance & Increased Performance
- Multiple Real-Time Advertising
- Create Custom Audiences
- Expand Audiences Instantly