Top Simplifi Alternatives

Simpli.fi is a real-time advertising platform that helps advertisers make use of their unstructured data, transforming these unstructured data elements into valuable factors that aid in decision making. Simpli.fi gives advertisers a more accurate picture of their customers by using unstructured data to build a custom audience that is refined over time and allows them to target those customers more accurately.

Programmatic marketing platform

Simpli.fi is a purpose-built marketing solution featuring proprietary unstructured data technologies like Supply Side Platform, Demand Side Platform and Data Management Platform. These platforms aim to maximize inventory value and maintain control of sales across all channels. They also improve CPA, CPC and CTR performance and gain deeper audience insights. Maximize data value by enabling the customer to collect, integrate and manage 1st party and 3rd party data without aggregating it in pre-packed segments.

Campaign and audience

The platform enables marketers to create custom audiences without relying on pre-packaged, brokered and arbitrage audience segments. It instead relies on individual data elements like device, geography, recency, contextual content, client CRM data, browsing behaviour, browser type, intent-based search and operating systems.

Audience optimization is done in real-time, targeting budget to specific elemental data combinations by removing budget from underperforming combinations. This allows advertisers to maximize value and margins by bidding on individual data elements like keywords to the required specificity.

Contextual targeting is achieved by exploiting elemental data using various advanced signal amplification methods, which help understand the factors that led to successful conversion and allow for them to be replicated. Sites are classified based on account of their unique capacities. 

APIS

The platform’s In.finity Programmatic Marketing Platform enables marketers to use unstructured data to obtain unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level.

Simpli.fi also allows advertisers to monitor campaign performance in depth and to estimate the ROI for different advertising investments. The Representational State Transfer Simpli.fi API allows the platform’s features and reporting functions to be incorporated into separate applications.