By: SpyFu, Inc.

SpyFu is a keyword research software mostly used by marketers to find out most profitable keywords for paid and organic search based on competitors’ data and keywords. The tool is able to show various search details about a particular keyword or domain including number of times and places it appears in search, Adwords keywords being used by competitors, organic ranks and searches for all keywords

From: USA Web Visibility: 61%
Based on 13 Votes
Top SpyFu Alternatives
  • Keywords Everywhere
  • SEMrush
  • RavenTools
  • KWFinder
  • Serpstat
  • Ubersuggest
  • Keyword Planner
  • Keyword Tool
  • Market Samurai
  • WordStream
  • KeywordSpy
  • Wordtracker
  • Keyword Keg
  • Long Tail Pro
  • Keyword Revealer
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Top SpyFu Alternatives and Overview


Keywords Everywhere

Keywords Everywhere is a browser add-on that helps users perform keyword research easily so that they can edit their content accordingly to come up with a better rank in Search Engine results.

By: Axeman Tech Pvt Ltd


SEMRush is an online marketing tool used by professionals for effective keyword research for their target websites.

By: SEMrush.com From USA
Based on 66 Votes


A well rounded suite of tools that provides above average results but would not be considered excellent for any single utility it provides..

By: TapClicks, Inc.


KW Finder keyword research tool is used to find keywords with low SEO competition, but high demand.

By: kwfinder.com


SERPStat is a keyword research and competition analysis software that allows users to track search engine positions, backlink research, and more.

By: Netpeak
Based on 14 Votes


Ubersuggest by Nail Patel is a keyword research tool that shows historical keyword search volume data along with other relevant information such as CPC, Monthly Searches, Paid Traffic, Search Traffic, and much more.

By: I'm Kind of a Big Deal, LLC

Keyword Planner

Based on some input data including business keyword/s, location and category, Keyword Planner can give...

By: Google Inc. From USA

Keyword Tool

The tool needs users to enter their search query, location & language, and based on...

By: Key Tools Limited From Hong Kong
Based on 12 Votes

Market Samurai

Besides keyword research, Market Samurai also tells about many other things including how to avoid...

By: Noble Samurai Pty Ltd From Australia


WordStream kes research based on user query and finds some important stats including search frequency...

By: WordStream, Inc. From USA
Based on 74 Votes


KeywordSpy tool gives data for organic as well as paid searches so that users can...

By: Keywordspy.com From USA


The best thing about Wordtracker is that it gives you keywords that are actually being...

By: Wordtracker LLP From UK
Based on 1 Vote

Keyword Keg

It can perform a variety of functions to guide the user into selecting the right...

By: Axeman Tech Pvt Ltd From India

Long Tail Pro

Based on user query, Long Tail Pro shows hundreds of relevant profit-generating keywords with the...

By: Long Tail Media, LLC From USA
Based on 3 Votes

Keyword Revealer

Keyword Revealer’s low difficulty score allows you to find out low competition keywords for any...

By: Keyword Revealer Software LLC From USA
Based on 4 Votes

SpyFu Review and Overview

Good: Provides certain unique features such as Leads which provide traditional forms of contacting competitor websites such as Leads and Affiliates (discussed below).

Bad: The interface can have bit of a learning curve for some users.

Overall: SpyFu may not appeal to all users but it has certain unique features that can make it worth the purchase even if you already have another PPC tool in your arsenal.

SpyFu is a handy tool to include in your internet marketing toolkit due to the different perspective of data and certain unique tools it provides. It lays emphasis on “spying” on your competitors (hence the name) rather than focusing on the components of your own website, certainly a good strategy but can be quite futile to the customer looking to penetrate a new market. It is offering the platform since few years now and don't rely on any third party data.

If you skeptical, SpyFu has a 30-day refund policy, risk-free which can make a test drive worth it.

PPC Research

SpyFu provides useful insights by analyzing data of competitors as well as your own. The conclusions feature can be ideal to give you the big picture of things. For example, information such as “you rank in the top 100 of 1000 keywords that you also target on adwords. SpyFu is noted for being an ideal tool for covering the big picture however when you drill down to the details, sometimes the numbers may be a little off.

It is important to keep in mind that the above negative point is applicable for virtually any other keyword tool. SpyFu also analyzes ad copy of competitors allowing you to easily tweak your landing page beforehand without having to go through the ropes and burn through a large amount of money during the trial and error process. SpyFu also quickly identifies keywords that are bad for your quality score and conversions.


Bringing in another dimension to spying, with SpyFu you can quickly identify more personal contact information of the website vendor you are looking into such as a physical address. Furthermore you can also find details of related websites. This can be quite useful if you are looking to pitch a B2B product.

SEO Research

SpyFu is also a great tool if you are looking to boost your SEO status in parallel with your search marketing campaigns. The reports keep you informed of which way you are moving in the search engines and notify you of drops so you can work on keeping your organic traffic flowing in.

Affiliate Tool

A secondary feature that can prove to be quite profitable, SpyFu indicates affiliates of your competitors so if you have a great product with a good affiliate plan, you can look to directly contact affiliates of your competitors and have them promote your product for you. This is one feature that stands out with SpyFu.

Competition Analysis Reports

If you own or represent an agency, report building can be quite the hassle. SpyFu generates reports be it PPC or SEO on the fly with conclusions provided in layman terms as explained above in order to easily communicate with the end customer. Simply fill in a few details and you are good to go, a complete report with insightful graphics and suggestions on how to proceed.


SpyFu is available in three packages; Basic, Professional and Agency ranging from $80 to $1000 however pricing can be a little confusing. Featured are offered in terms of “credits”. For example the Basic package at $79 gives you 400 credits. Some features are not unlimited such as Rank Tracking and checking of Leads which will cost you credits. So you might find yourself falling short if you tend to overuse the product. For the most part however, the credits provided are well enough to get your money’s worth.

Company Information

Company Name: SpyFu, Inc.

Company Address: Scottsdale Air Park, Scottsdale, AZ, USA

Founded in: 2006

Top Features

  • Unlimited Search Results
  • Exporting Unlimited Data
  • Tracking Keyword Rankings
  • Unlimited Reporting
  • Sales Leads
  • Domain Contacts
  • Top Lists Results
  • API Calls
  • Custom Branded Reports
  • Unlimited Domain Searches
  • Searching Unlimited Backlinks
  • Unlimited Paid Keywords
  • Unlimited Organic Keywords
  • Paid & Organic Competitors
  • Unlimited Backlink Results
  • Historical AdWords History
  • Exporting Contact Information
  • Groupie Unlimited Results
  • Filtering Sales Leads
  • In-Depth SEO Reports
  • AdWords Advisor Reporting
  • Adding Custom Keywords
  • Tracking Ad Placement
  • Exporting Business Information
  • In-Depth SEO Reporting
  • In-depth PPC Reporting
Core Features
  • Multiple User Accounts
Administration & Others
  • API Access