Story
Leveraging real-time weather data and advanced targeting strategies, PulsePoint enhanced healthcare provider (HCP) outreach for various brands, including oncology. Collaborations with agencies like KINESSO and CMI Media Group led to significant increases in prescription behavior and campaign performance, demonstrating measurable impacts through precise audience engagement and innovative media partnerships.
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Top Story Features
- Real-time audience targeting
- Weather data integration
- ZIP code precision targeting
- High-intent HCP lists
- Cost-effective HCP outreach
- Omnichannel campaign support
- EHR-based targeting
- Audience segmentation capabilities
- Increased prescribing behavior tracking
- Programmatic technology utilization
- CTV app access
- Data-driven decision making
- Script lift measurement
- Rare disease audience identification
- Client success analytics
- Improved CTR and CPC metrics
- Strategic partnership facilitation
- HCP365 measurement solution
- Enhanced search performance insights
- Patient-provider relevance targeting
