Top The Trade Desk Alternatives

The Trade Desk is a media buying platform that offers its users advertising space across different channels. Independence, reach, objectivity and openness are the four attributes that best describe the platform. The platform’s users have the independence to buy ad space across the mediums they want while also having the benefit of reaching over a billion people. Plus, they have access to data points like reporting and measurement metrics and an open API that enables faster integrations with other tools. These features make the platform unique among its peers and give it the added advantage.

Ad-space across various platforms

The platform offers ad space across different advertising channels. The different advertising channels include mobile advertising, native advertising, video advertising, and connected TV advertising. Some of the benefits of using connected TV advertising are data-driven targeting, better measurement, smarter retargeting and premium inventory. Mobile advertising offers other advantages.

Planning and buying tools

In addition to the ad space, the platform offers other planning and buying tools. The planning and buying tools include tools like planner, AI tool, data management platform and cross-device targeting. The planner tool offers options that enable users to maximize their digital investment, activate their campaigns instantly, plan cross-channel campaigns, and integrate their planning and buying. Koa is the platform’s AI-based tool that adapts real-time recommendations to enhance the performance of campaigns. The major advantages of using a tool like Koa are that it lets the users reach a much larger audience and understand the marketplace better.

Data management platform

The data management platform offers features such as audience segmentation, lookalike modelling, third party audience partnerships and offline to online audience mapping. Open markets, private marketplace and futures markets are media buying marketplace options offered by the platform.