The Trade Desk
The Trade Desk provides media buying platform with omni-channel buying capabilities designed specifically for the most sophisticated advertisers. It features omni-channel targeting, data management platform, enterprise APIs, HD reporting, advanced TV, cross-device reach, multi-channel real-time buying, and mobile reach. It offers household extension feature, which includes re-targeting expansion, multi-device re-targeting, performance prospecting, and cost-effective bid factoring.
Top The Trade Desk Alternatives
- Acuity
- AppNexus
- Adform
- MediaMath
- Amobee
- Simplifi
- StackAdapt
- Epom
- Pocketmath
- LiveIntent
- Bluagile
- Xaxis
- Rocket Fuel
- Cadreon
- Turn
Top The Trade Desk Alternatives and Overview
Acuity
Acuity is a programmatic marketing platform with real-time data optimization, brand safety technology, and screen agnostic platform.
AppNexus
AppNexus provides independent DSP advertising software for businesses, which helps you to maximize the effectiveness of your ad campaign, investment, and monetization.
Adform
Adform provides demand side platform for local data and audience targeting, with premium publishers and inventory.
MediaMath
MediaMath helps marketers to activate their audience data, automate their marketing process, and optimize all their audience interaction with TerminalOne Marketing Operating System.
Amobee
Offers a programmatic advertise and media buying platform with cross-channel activation and real-time brand intelligence.
Simplifi
Simplifi provides a localized programmatic advertising platform that helps you to optimize your audience in real time, maximize the performance of your ad campaigns, and be the top digital advertiser for your audience.
StackAdapt
The software helps you to reach your target audience and understand the impact of your...
Epom
While being integrated with 30+ SSPs & over 550 mobile apps, Epom DSP offers access...
Pocketmath
It features real-time analytics, exploratory interface, mobile re-targeting, worldwide reach, cherry-pick publishers, and API access...
LiveIntent
For buyers, it allows you to advertise to real audiences for your product, display advertisements...
Bluagile
It features real-time bidding, real-time statistics, maximum reach, global inventory, conversion tracking, frequency capping, day...
Xaxis
It features Xaxis Social, Xaxis Ad Labs, programmatic display, Xaxis Reach, dynamic re-targeting, Xaxis Places...
Rocket Fuel
It helps you to take control of your ad campaigns, deliver high marketing performance, and...
Cadreon
The platform works by incorporating four main phases of advertising: audience discovery, audience acquisition, audience...
Turn
It features audience suite, campaign suite, analytics, global reach and scale, real-time intelligence and insight...
The Trade Desk Review and Overview
The Trade Desk is a media buying platform that offers its users advertising space across different channels. Independence, reach, objectivity and openness are the four attributes that best describe the platform. The platform’s users have the independence to buy ad space across the mediums they want while also having the benefit of reaching over a billion people. Plus, they have access to data points like reporting and measurement metrics and an open API that enables faster integrations with other tools. These features make the platform unique among its peers and give it the added advantage.
Ad-space across various platforms
The platform offers ad space across different advertising channels. The different advertising channels include mobile advertising, native advertising, video advertising, and connected TV advertising. Some of the benefits of using connected TV advertising are data-driven targeting, better measurement, smarter retargeting and premium inventory. Mobile advertising offers other advantages.
Planning and buying tools
In addition to the ad space, the platform offers other planning and buying tools. The planning and buying tools include tools like planner, AI tool, data management platform and cross-device targeting. The planner tool offers options that enable users to maximize their digital investment, activate their campaigns instantly, plan cross-channel campaigns, and integrate their planning and buying. Koa is the platform’s AI-based tool that adapts real-time recommendations to enhance the performance of campaigns. The major advantages of using a tool like Koa are that it lets the users reach a much larger audience and understand the marketplace better.
Data management platform
The data management platform offers features such as audience segmentation, lookalike modelling, third party audience partnerships and offline to online audience mapping. Open markets, private marketplace and futures markets are media buying marketplace options offered by the platform.
Company Information
Company Name: The Trade Desk, Inc.
Company Address: 505 Poli Street 5th Floor, Ventura, CA, USA
Founded in: 2009
Top Features
- Media Buying Platform
- Omni-Channel Capabilities Designed
- Most Sophisticated Advertisers
- Omni-Channel Targeting
- Data Management Platform
- Cross-Device Reach
- Multi-Channel Real-Time Buying
- Household Extension Feature
- Re-Targeting Expansion
- Multi-Device Re-Targeting
- Cost-Effective Bid Factoring
- Industry-Best Training & Support
- Tech-Forward Agencies & Aggregators