Tobii Pro Sticky
Sticky by Tobii is an innovative user research software that utilizes online eye tracking and survey tools to analyze how creative designs resonate with target audiences. By measuring engagement, emotional reactions, and brand visibility, it allows marketers to optimize ads, packaging, and videos effectively, ensuring impactful consumer connections.
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Top Tobii Pro Sticky Features
- Webcam-based eye tracking
- Emotion recognition capabilities
- Pre-designed experiment templates
- Quick study preparation
- International panel database
- High-quality data calibration
- Impactful visualization tools
- Heatmaps for attention analysis
- Gaze plots for detail insight
- Real-time consumer feedback
- Cross-device compatibility
- Cost-effective quantitative research
- Self-service research platform
- Comprehensive competitor analysis
- Simplified integration with survey engines
- Measurement of engagement metrics
- Insights into emotional reactions
- A/B testing of designs
- Optimization of content effectiveness
- User-friendly interface for researchers
