GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability. It features inbox preview, form builder, list booster, email intelligence, A/B testing, and responsive email design. They also have built-in landing page designer so companies can built landing pages, integrate email forms and capture leads directly. The pricing is set based on the number of subscribers that you have, with special pricing for enterprise and non-profit organization. According to the official website, the product is used by more than 3,50,000 customers.
Top GetResponse Alternatives
- Benchmark Email
- Constant Contact
Top GetResponse Alternatives and Overview
Benchmark Email allows you to send email campaigns with hundreds of templates to choose, as well as complete split-testing features.
AWeber provides easy email marketing tools that help to grow your business.
MailerLite aims to simplify your email marketing newsletter campaign, with various email newsletter design examples to choose from.
Constant Contact provides an effective email marketing software designed to help grow your business.
SendinBlue is an online email marketing solution that allows you to manage your email and SMS campaigns in one platform.
Privy is an email marketing app which is used to grow user base and number of subscribers by converting website visitors into email subscribers or customers.
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Send and track email campaigns to understand the performance of customer relationship efforts...
GetResponse Review and Overview
Good: Large number of templates, Landing page creator, List booster to build email list quickly.
Bad: No pay-as-you-go plan.
Overall: GetResponse is assuredly an excellent option and a serious contender if you are looking to set up an email marketing service.
GetResponse was founded by a 17 year old entrepreneur Simon Grabowski in 1997. The platform is now one of the mainstream email providers offering a host of services to cater to virtually every need you may have in terms of email marketing. Today they offer the platform in 14 different languages and being used by more than 350000 customers worldwide. They have offices in 4 countries and employ more than 200 people.
Due to innovative product design and regular evolution in platform, the company won many awards. Let's look at the email software in more detail with their key features.
GetResponse has revamped its autoresponder service dubbing it as "Autoresponder 2.0" offering a number of features to segment your list and send automated emails accordingly. In fact, GetResponse has branded itself as simply an autoresponder service which can be seen in their advertising pitch via search marketing and banners. Automation does have its limits, though, as automatic emails cannot be sent based on following certain links like certain competitors offer.
GetResponse has a really nice feature, which can be quite instrumental depending on the situation. Prospective clients who're not on your list have the option of viewing your newsletters via a publicly accessible domain if you wish to set this up. This allows you to entice more customers to enjoy your content as well as provide more means for clients who are not on your list to gain access to your content. Public access can be setup by re-publishing the content via social networks and other means.
GetResponse offers one of the relatively largest pre-styled collection of user interfaces to choose from for your email sign up forms. The forms have been conveniently categorized based on business industry to make searching through the horde a lot easier. Additionally, make further customization based on your preferences to make your form even more unique to your competition.
Segment Based on Interest
Users can keep a track of your list based on click and opening activity. Mails that have not been opened can be resent with a modified subject line to entice the user to click the message and have a look. This single feature alone can convert a number of seemingly dead leads to a sale.
Their reporting interface offers detailed statistics about various email marketing activities. This is a clean, user-friendly interface to work with and should be understood by even the least tech savvy users.
Responsive Email Designs
Getresponse is among a few providers who offer responsive email templates. Since mobile device users are growing rapidly, you can’t ignore the power of them. Responsive email designs just like responsive websites, optimize according to screen size and thus offer customers better viewing experience. Currently GetResponse offers more than 500 responsive templates for their users.
When you create your email campaign and design any email, you can use these templates (regardless of your plan). You can also preview them to see how they will look like in mobile.
There is a built in feature to test multiple email templates or design and check whichever works better. A/B Testing is a must have tool for any serious email marketer, especially when you have a big list of email subscribers.
The GetResponse's A/B testing tool can test multiple things such as email title, email content, sending time, sender’s name and more. There is also an option to select the percentage of members you want to test for anything. For example, you don’t strictly need to test two designs between 50% members each, you can rather set it like 20%-80% ratio as well. This kind of freedom is not offered by most of the service providers in this segment and this surely is a big plus.
Apart from the features mentioned above, there are many other features the product has to offer, some noteworthy of them includes time travel, advanced segmentation, online surveys and few others.
Company Name: GetResponse Sp. z o.o.
Company Address: Arkońska 6 A3 80-387, Gdańsk, Poland
Founded in: 1998
- Email Creation
- Social Sharing Tool
- Delivery Report
- Newsletter Subscription
- Analytic Tool
- Autoresponder Management
- Form builder tool
- Contact list Booster
- Iphone Integration
- Picture Library
- Customized iPhone App
- QR tool
- Testing Tool
- Customized Email Template
- Social Media Integrator Tool
- Spam Checker Tool
- Inbox Previewer
- Customized Form Template
- Contact Search Tool
- Image Editor Tool
- List Building Management
- Email Delivery Time management
- Location Optimizer