Marketo
Marketo is an engagement marketing platform that helps online marketers do their digital promotion more effectively. The software features marketing automation, customer engagement marketing, real-time personalization, and marketing management tools. There are four main pricing options available: Spark, Standard, Select, and Enterprise, with monthly plans for up to 10,000 records.
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Marketo Review and Overview
Marketing in the online world is different and better from the offline world. With better availability of customer data, marketers around the world are better able to understand the target audience for a product and design their marketing strategies accordingly. While the basic concepts and principles of marketing remain the same, their execution now is vastly different.
With the availability of advanced marketing tools like Marketo, marketing has become more customer focussed than ever before. The platform offers a wide range of options that allow the users to visualize the buying journey of their customers and optimize the marketing strategies to suit that. With so much customer data at their disposal, the visualization becomes easy, leading to a faster and better formulation of strategy.
Testing and iteration
Mere strategizing is not enough. The formulated strategies need to be tested for them to be effective. Therefore, to help users with the testing and iteration phase, Marketo offers features like A/B testing. Additionally, options like predictive content and personalization help the users in understanding the preferences of various customer segments and delivering tailor-made content to them. When personalization comes into the picture, the process becomes more customer-specific, leading to better results and more conversions. Apart from these, the cross-channel also plays a key role in ensuring high engagement rates.
Cross-channel interaction
Ensuring presence on as many channels as possible holds one of the keys to high engagement rates. The customers like to interact with brands from various channels, and the presence of brands on those ensures that no customer is left unattended. Therefore, Marketo offers integration options with several social media networks enabling users to monitor engagement data across different channels and make improvements. Apart from these, the account insights and profiling also play an important role. These let the users understand the target group in complete detail and thereby enabling them to come up with comprehensive marketing strategies that deliver.
Why choose Marketo?
Email and mobile interaction with customers also forms a significant part of the marketing and communication strategy. Therefore, to enhance the interaction across these mediums, Marketo provides users with intuitive communication options. The presence of such comprehensive features and options make Marketo a must-have for marketers and marketing teams around the world.
