Marketing Automation Software
Marketing automation software can help organizations to market their products or business more effectively and across multiple channels such as email, social media, search engines and more. These platforms also allow to make repetitive tasks easier. These software platform includes all-in-one suites from email marketing to pay per click management and SEO.
Below are some leading platforms available in the market today.
Keap
Keap (Formerly known as Infusionsoft) helps to organize, automate, and grow your business with tools designed to turn leads into customers, and customers into loyal customers.
Gist
Gist is a suite of application organizations use to market, communicate, and sell with their clients.
HubSpot
HubSpot is an inbound marketing and sales software designed to help grow your business.
Integrate
Integrate is cloud-based advertising software that helps advertisers reduce client acquisition costs and automate the change of leads into opportunities.
Cordial
Cordial is a software that tries to help you in maintaining a personal relationship with the client for better business prospects.
Concentrix
Concentrix is a highly innovative global business service provider specializing in user engagement and improving business performance.
Insider
Enterprises use insider as a marketing automation and growth management platform.
Marketo
Marketo is an engagement marketing platform that helps online marketers do their digital promotion more effectively.
RD Station
RD Station is a marketing automation software that helps manage all sorts of digital activities.
Pardot
Pardot is a B2B marketing automation platform designed to help you get more quality leads.
LeadSquared
LeadSquared helps to improve your revenue by sending more leads to your business, so that you can sell more to your customers.
Net-Results
Net-Results is a marketing automation software that helps to automate your marketing tasks and grow your business revenue.
Pendo
Pendo is a product development platform that lets users develop and scale their products according to changing customer needs and requirements.
Instazood
Instazood is a popular social media marketing tool that specializes in supplying bots for auto-posting across various social media sites.
Jumplead
Jumplead helps to convert your visitors into loyal customers with inbound marketing automation.
rewardStyle
rewardStyle is a fashion and lifestyle based firm that connects various brands, influencers and consumers via its networks, and drives growth for everyone by distributing original and the latest content in the fashion industry.
Omnisend
Omnisend is a marketing automation platform built for ecommerce businesses. It allows...
Influence
Influence is a social proof app that shows live guests, sales requests, latest order notifications, overall sales, and much more.
Appier
Appier is an AI-powered marketing automation software that helps businesses and enterprises address the most challenging marketing constraints.
Bronto
Bronto is a cloud-based marketing software designed for eCommerce businesses that helps to boost your business revenue through various marketing automation features.
Ontraport
Ontraport is a small business CRM system that helps to simplify your business and automate your marketing tasks.
Act-On
Act-On is an award-winning marketing automation software that helps you to focus more on your customers, with an integrated marketing platform.
Demandbase
Demandbase is a cloud-based B2B marketing platform to help you engage more with your target companies.
SALESmanago
SALESmanago provides a marketing automation software for eCommerce, B2B companies, B2C, and retail businesses.
Radius
Radius is a marketing intelligence platform that allows you to discover more customers and predict their behavior.
Sailthru
Sailthru is the companion for any online business looking to expand using new technologies and best in class customer engagement.
Exponea
Exponea is an internet-based marketing software that is focussed on providing solutions via automated processes and with the support of cloud-based computing.
Sokrati
Sokrati is a digital marketing solution provider that serves its clients from various niches.
Thinglink
ThingLink is an advanced software that focuses on bringing visual data to the forefront.
CallidusCloud
CallidusCloud helps to automate and optimize your marketing in order to turn more leads into sales.
KingSumo
KingSumo Giveaways are a way of increasing visitors for your WordPress websites.
eSputnik
eSputnik power B2C companies, with automation systems for better marketing, and related solutions.
Silverpop
Silverpop is a marketing automation software that allows you to improve the way you engage with your customers.
Oracle Eloqua
Oracle Eloqua helps to plan and automate your marketing process, while creating a better customer relationship.
Bizible
Bizible is a B2B marketing platform designed specifically for modern companies to automate their marketing tasks.
Beeketing
Marketing is more about engaging than selling. We, at Beeketing, understand it...
ClickDimensions
ClickDimensions built natively by Microsoft Dynamics provides a platform for marketing automation services and solutions to solve the mystery of the ever-evolving market.
Amazon AMS
Amazon AMS is a software which helps in providing ad solutions which help attract and find a wide range of customers in a very effective manner.
Allocadia
Allocadia is a marketing management software designed for enterprises to manage their investments and marketing performance.
ROI Hunter
ROI Hunter is a must-have service for every e-commerce and online business.
BrandMaker
BrandMaker is an all-in-one and end-to-end marketing resource management software for various industries, including financial services, manufacturing, logistics, and franchise.
Resulticks
Resulticks is an automated engine to meet modern marketing requirements. It goes...
Hatchbuck
Hatchbuck is a sales and marketing software for small business designed for its simplicity and efficiency.
GreenRope
GreenRope helps to automate your marketing, attract more leads, and build better customer relationship for your business.
CommuniGator
CommuniGator is a simple marketing automation software designed to monitor your customer behaviors.
Customer.io
Customer.io is an automated, end-to-end targeted email marketing platform, especially useful for B2C companies.
AdScale
AdScale is a marketing automation software that can consolidate AI technology into advertisements to increase client footfall, ramp up sales, and expand brand presence.
Gamooga
Gamooga is an AI-based multi-channel marketing tool that enables users to approach their marketing strategies with a unified approach by running targeted ads at the customer through various platforms.
SimplyCast
SimplyCast provides various software to help automate your marketing process, including marketing automation, Agency365 Solution, web tracking, CRM, live chat, email marketing, SMS marketing, fax marketing, and more.
Salesfusion
Salesfusion is a marketing automation platform that helps to deliver qualified leads into your business.
SharpSpring
SharpSpring is a powerful and affordable marketing automation software for agencies and business.
VBOUT
VBOUT is an integrated framework to suit the marketing requisites of various segments online.
Genoo
Genoo is a complete marketing system that focuses on engaging your customers.
Lead Liaison
Lead Liaison helps to accelerate your sales while automating all your marketing tasks.
LetReach
LetReach is an effective tool used for sending push updates from your websites.
Morph.ai
Morph.ai is an automation tool aimed to market your business on social apps like Whatsapp and Facebook, where client outreach is on a tremendous scale.
OutMarket
OutMarket provides tools that you need to automate your marketing process, including social, search, email, publicity, CRM, analytics, automation, and templates.
Distribion
Distribion is a distributed marketing platform that offers easy multi-channel marketing for your business, with various automation features.
Sparkroom
Sparkroom is a multifaceted software established by Digital Marketing Solutions (DMS™).
Plumb5
Plumb5 is a marketing platform that performs real-time customer analytics. It allows...
eTrigue
eTrigue is an inbound and outbound marketing automation software that helps to find your best prospects and turn them into leads, with real-time results.
Zoho MarketingHub
Zoho MarketingHub is an automated software that helps in digital marketing strategies.
SalesGenius
SalesGenius helps to make your marketing process simple, easy, and affordable for small business and pro marketer.
Klaviyo
Klaviyo is the perfect digital marketing platform for organizations wanting to acquire and convert more leads using text methods.
Spokal
Spokal is a WordPress-based email marketing automation platform which helps to grow your small business.
Leadsius
Leadsius is a marketing automation software for small business that helps you to convert more leads into revenue.
Kahuna
Kahuna provides a mobile marketing automation for your business, which allows you to create campaign, target customers, and create real-time personalization.
Right On Interactive
Right On Interactive is a customer lifecycle marketing software designed to focus on improving your customer relationship.
Firecart
Firecart is an eCommerce Marketing Automation Software helps to automate marketing strategy & promotions more effectively.
Hey Oliver
Hey Oliver is an automation software popularly used by companies all over the world to expand their client base using targeted, personalized, and automated campaigning.
App Samurai
App Samurai is an online platform intended for use by companies, advertisers, and publishers working in the mobile industry, to enhance their brand image, reach a wider audience, and maximize their revenue.
Eggflow
Eggflow is an automation software that allows companies to enhance their productivity as well as their revenues by utilizing the platform’s sophisticated marketing automation features.
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Any repetitive or grunt work is taken care of by marketing automation tools, all of which aim to reduce human error in your campaigns, even in higher-order problems.
What is marketing automation?
Marketing automation, as the name suggests, helps in automating marketing campaigns of businesses. It works across multiple channels helping you maximize revenue with efficient work. Your marketing and sales department can effortlessly send out thousands, if not millions, of promotional or general messages, emails, etc. even to your customer's mobile phones or social media accounts.
What does a marketing automation software do?
More often than not, you'd have to rely on multiple marketing automation tools, also known as martech stack, which is a conglomeration of software packages that help you conduct a successful marketing campaign. Typically, they cover features such as account-based marketing, inbound marketing, social media marketing, and marketing ROI. You can generate leads with the help of email and SMS marketing. Chatbots help you solve visitor queries when they land on your website or social media pages. Your marketing analytics tools for CRM will help you understand customer behavior and group them so that you can use inbound marketing for your prospects in the top to mid funnels and get better ROI. You can personalize your pitches across all channels, mention their names, and, thus, leave a lasting impression on your existing and potential customers that your brand values them, all with the help of marketing automation tools.
Marketing automation and customer journey
With automation, you get a 360 view of each customer interaction. From the time a prospect lands on your website to when they make a purchase, plus their interaction with your brand post the buying, the collective data points that demarcate the path of an individual's behavior form the customer journey. Automation of marketing helps you accumulate these customer data points, make sense out of it, and design every interaction so that they can have a seamless and personalized buying experience. Generating digital ads, recommending products in their inboxes based on their search on your website, sending them messages about their incomplete cart, etc. helps your customers stick around with your brand instead of moving away to your competitors. You capture prospects at the right moment and the right place with marketing automation.
Need for marketing automation software across businesses
The whole purpose of automation of marketing is to make the process easy for you and your business, be it if you are a B2C or B2B corporation. Without automation, you are missing out on potential customers. In the digital world, your customers are possibly being bombarded with sales-y messages from hundreds of other brands. To leave a mark, you need to personalize that experience, be it by only mentioning their names in promotional emails or displaying products in the recommendation section based on their purchase history. You need to define your goals, and rest will be captured by the analytics and visualization tools. Once you have data at your disposal, leverage it to increase your sales instead of leaving it unattended. In short, marketing automation software helps your business convert first-time visitors into not just customers but your brand advocates.
Effectively using a marketing automation software
A marketing automation software works best when combined with a solid marketing strategy. You cannot work or expect thousands of sales without having any plan. It is a software that aids your marketing activities, but you still need to have a human brain behind all the decision-making activities. Any software is useful only as long as you dictate who your ideal customers are and understand what they need. Collect your existing data and chalk out what you want to achieve, say whether it is reaching a new customer base or engaging your current customers, and launching new products for them. Collaborate across teams and create visualizations of the expected journey or predictive models. Design and build your content library based on your database segmentation and launch them as you proceed in the journey. Capture all interactions by digging into analytics, and make optimizations, if required.