Top InviteReferrals Alternatives

Good: Quick launch, customization options, flexible reward programs, social media optimized, referral analytics, seamless integration with third-party applications, 14-day free trial.
Bad: No mobile version, limited campaign participants.
Overall: InviteReferrals’s referral software offers quick setup and a variety of customization options in addition to detailed analytics, social media optimization, and effortless integration with popular applications.

Founded in September 2013 in New Delhi, India, InviteReferrals is a referral marketing platform that helps businesses acquire new customers. The company offers a multitude of referral program options for businesses of all sizes.  

Setup and Customization

A customer referral program that is quick and easy to set up can save you a lot of time and resources. With InviteReferrals, you can add a referral program to your web pages simply by copy pasting a widget code onto your website. The look and feel of the widget can be customized based on your requirements. For users who like to retain their website's personal touch, the InviteReferrals logo can be hidden with a bit of CSS knowhow. You can also customize the emails that are sent to your advocates, and track referrals with the help of a tracking script provided by InviteReferrals.    

Referral Program Types

How you reward your advocates can have a significant impact on the success of your refer-a-friend program. Ensuring that your rewards are relevant and flexible is equally important. InviteReferrals offers a number of reward options to suit different needs. The Instant rewards option lets you share low-value rewards that your referrers may find useful such as eBooks, free downloadable content, sharable videos, and discount coupons. Goal oriented rewards, on the other hand, are best suited for high-value rewards and bonuses for bringing in a certain number of referrals. This option allows you to stretch your goals to increase the number of referrals for a higher value reward.      

Contests and Sweepstakes

Often a business needs to create a buzz around its products and services. In addition to Instant and Goal-based rewards, InviteReferrals offers Contests and Sweepstakes options that allow businesses to reach out to a larger number of people. Though these options are intended primarily for high-value promotions, they can help you significantly increase your web traffic. They also help you identify your most loyal customers, or “superconnectors,” who are able to bring in new customers in droves.

Actionable Analytics

When it comes to referral marketing strategies, there is no one size fits all. It's important to identify which program type will be most beneficial for your business. To do this, you have to monitor the efficiency of your referral program on a regular basis. InviteReferrals offers its users access to program analytics in terms of the number of referrals, overall conversion rates, and the performance of individual social channels – clicks, conversions, reward attainability, etc. These metrics can also be exported onto an excel spreadsheet. This allows you to adjust and optimize individual aspects of your marketing campaign.

Integrations

InviteReferrals's referral software can be integrated with most third-party applications including Magento, Mailchimp, Shopify, WordPress and many more. The InviteReferrals widget is also social media ready, which means that your customers can easily use their existing social networks to refer your products.

Support Options

InviteReferrals supports its software via email and phone. A Q&A section provides answers to most frequently asked questions. In addition, the company also offers comprehensive documentation support for setting up campaigns and for integrating the software with other popular platforms. A regularly updated blog provides tips and updates to help you improve your marketing program.

Conclusion

Whether you run a large multinational retail network, or a small niche service, InviteReferrals can help you reach out to new customers in different markets. With plenty of reward options available, you can choose the program type that best meets your current business requirements. Though a mobile version is currently not available, social media readiness and seamless integrations with popular third-party platforms ensure that your referral program is able to meet your desired goals.