Referral Program Software

If your customers love your product, you may want to encourage them to share your product to their friends or people who may be interested in your product too. Referral software (or loyalty program software) can help to achieve this with easy to setup and easy to integrate platform. They keep track of sales received though someone’s referral with dozens of settings to customize them.

Below are some leading platforms available in the market today.  


Ambassador helps to turn your customers into your company’s brand ambassador with referral automation.

By: Zferral, Inc From USA


Refiral is a referral marketing software that helps your business to acquire more customers, increase conversion rate, and retain existing customers.

By: From India


Forewards is a referral marketing software that helps to find new leads for your business.

By: Toocoo Media Inc From Canada
Based on 1 Vote


Refersion allows you to build a custom referral program in just a few minutes, with eCommerce platform integrations.

By: Refersion Inc From USA
Based on 40 Votes


ReferralCandy is a refer-a-friend program that allows your customers to refer your products to their friends.

By: Anafore Pte. Ltd From USA
Based on 11 Votes


Talkable is a customizable referral software that helps eCommerce businesses to increase their sales and acquire more customers.

By: Curebit, Inc From USA
Based on 28 Votes


InviteBox is a referral program platform with Refer-a-Friend widget for your business.

By: Global Internet LLC From USA
Based on 5 Votes


Extole is a referral marketing software designed to help marketers get new customers from the existing customers.

By: Extole, Inc From USA
Based on 1 Vote


FriendBuy is a customer referral software that allows you to create a Refer-a-Friend in just a few hours.

By: Friendbuy, Inc From USA
Based on 2 Votes


InviteReferrals is a simple referral marketing program built specifically for marketers, with no coding knowledge necessary.

By: inviteReferrals LLP From India
Based on 21 Votes


ReferralRock is an easy-to-use customer referral marketing software that allows you to create referral programs in just a few minutes.

From USA


Nextbee offers refer a friend program, loyalty program, customer retention program and much more.

By: Next Bee Corporation From USA
Based on 3 Votes

Referral SaaSquatch

Referral SaaSquatch is a modern customer referral software with automatic referral administration and integration with subscription management systems.

By: From Canada
Based on 9 Votes


Amplifinity is a referral software that helps to improve your sales leads, demand generation, and referral output.

By: Amplifinity, Inc From USA
Based on 3 Votes

Viral Loops

By: Viral Loops
Based on 28 Votes

S Loyalty

S Loyalty is a referral program software designed specifically for online retailers, which allows you to reward your customers for sharing your products to their friends.

By: Visual Squares LTD From Hong Kong

Social Annex

Social Annex provides various software solutions to help businesses acquire more customers with social commerce solutions.

By: Social Annex, Inc From USA


RewardStream is a referral marketing program that is customized for your specific industry.

By: RewardStream, Inc From Canada


Sideqik helps to automate your campaigns with referrals and affiliates in order to increase your revenue.

By: Sideqik, Inc From USA
Based on 12 Votes


Incentivit is a simple and efficient tool that helps your business to quickly growth using your customers and turning them into ambassadors and additional revenue generators.

By: Incentivit From Canada
Based on 2 Votes


SocialTwist is a social referral marketing software that is fully scalable to your business needs.

By: SocialTwist Inc From USA


ExpectReferrals is a referral marketing software that allows you to create social incentive sharing program for your business.

By: Expect Referrals, Inc From USA


Geniusreferrals is an affordable referral program that allows you to create multiple accounts and campaigns.

By: HLA Solutions Group, LLC From USA

Buying Guide for Referral Program Software

A good product or service will eventually lead to your customers returning to buy the same or other products offered by your company. However, if these customers could also spread the word about how useful or value-for-money your products are, then your sales would likely multiply. By going a step further and rewarding your advocates for referring your products to their family, friends and associates, you can increase your sales many times over. This is the essence of a referral marketing program.

A customer referral program has many benefits. However, without the right tools your referral marketing plans can end in catastrophe. Not only will you have to spend a lot of time and resources managing such a program, but as you grow and the number of referrals increases, you may encounter issues, such as advocates (or new customers) not receiving their rewards or discounts. Such issues can not only throw a spanner in your referral program, but they can also seriously dent your company's image.

Referral marketing software can be very useful in ensuring that your program runs smoothly. It can also free up a lot of your time that you can spend in managing the day-to-day operations of your business. Here are some key aspects to look for in referral software, to make the most of your referral marketing program.  

Automated Tracking and Reward Fulfillment

Tracking referrals and rewarding your advocates manually can be time-consuming and result in costly errors. Software that automates the process of tracking and rewarding your advocates can be very beneficial. In addition, it is very important to be able to customize aspects such as your user interface, emails to advocates, conversion triggers, etc. In addition to being able to add your own touch to your program, customization also gives you the flexibility to design a program based on your unique business requirements.

Reward Program Options

Rewards are a key motivational factor when it comes to your advocates referring your products. Your software must be able to provide different reward options for different marketing campaigns, or even for different groups of advocates. Instant rewards, goal-based rewards, contests and sweepstakes each reward type can offer optimum utility based on your current marketing goals.  

Ecommerce Integration

In a largely connected world, your referral software cannot be a standalone application. With more and more businesses operating online, it's important to be able to easily integrate your software with popular third party applications, including ecommerce, shopping cart, payment and analytics applications. This ensures that your referral program is able to effortlessly communicate and share data with your favorite and preferred business applications.

Social Media Optimization and Mobile Readiness

When it comes to helping your advocates refer your products to their friends and family, no other platform can be more useful than social media. Readily accessible and visible Facebook, Twitter and Google+ buttons can help your advocates instantly share information with their friends and associates. Mobile optimized user interfaces are equally useful in this context. People are more connected today via their smartphones than ever before. To help your advocates reach out on the go, it's important for your software to be mobile friendly.   

Program Analytics

Automating the main components of your referral program allows trouble free operations. However, it's important to constantly monitor the progress of your marketing campaign to ensure that it is on track to achieving your desired goals. You may have to regularly make changes to your program to ensure maximum profitability. To do this, you need to be able to view the various performance parameters such as the number of active advocates, your top 5 advocates, the number of referrals made, conversion rates, revenue earned, referral sources, etc. In addition, access to social media stats such as clicks, reward attainability and conversions can help you tweak your marketing program to optimize it better.


Word-of-mouth advertising is often considered to be one of the best ways of acquiring new customers. A referral program that rewards your advocates for every new customer that they bring on board can pay rich dividends. Not only does it give you an opportunity to gain new leads and make more sales, but you are also able to win over the loyalty of your existing customers. To grow your business and improve your brand image, choose a customer referral software that is best suited to your specific business needs.