
ReferralCandy
With over 30,000 eCommerce stores on board, this leading referral program software empowers businesses to harness the potential of customer recommendations. By rewarding referrals, it accelerates sales growth through word-of-mouth, seamlessly integrating with major platforms like Shopify and WooCommerce, as well as popular marketing tools such as Mailchimp and Google Analytics.
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ReferralCandy Review and Overview
Good: Unlimited advocates, fully automated referral tracking and reward fulfilment, ecommerce ready, social media integration, fraud protection, 30-day risk-free trial.
Bad: Higher monthly commission and minimum usage fee.
Overall: ReferralCandy’s customer referral software allows users to effortlessly track their referral program with fully automated customizable tools that help companies increase customer loyalty as well as acquire new customers.
Developed in the year 2009, ReferralCandy is a product of Anafore Pte. Ltd. With offices in Singapore and San Francisco, Anafore uses the concept of referral marketing to help companies market their products through existing customers.
Quick and Easy Advocate Participation
A referral program is most effective when a customer is invited to participate within the first few days of their making a purchase. ReferralCandy’s refer-a-friend program provides users a number of advocate invitation options such as email, post-purchase pop-ups, the ability to include links in a newsletter, or via manual and bulk invite options. Advocates can also sign up for the program themselves through a link or signup form. In addition, the software allows advocates to manage their reward preferences and select how often they would like to receive updates on the referral program.
Automated Tracking and Fulfilment
While focusing on the day-to-day operations of your business, it can be difficult to effectively manage a customer referral program. From tracking referrals to reward fulfilments, ReferralCandy’s software makes the entire process of managing your referral marketing system completely automated. Emails sent to customers contain special security and authentication features which ensure that they’re not marked as spam. In addition to tools that help you manage coupon codes and filter through purchases and advocates, the referral software also offers a reasonable level of flexibility by allowing you to customize both the theme and content of your emails and landing pages.
Customizable Rewards and Friend Offers
ReferralCandy’s program offers its users a number of reward options. You can win the loyalty of your advocates by providing them coupon codes, cash, or even a customized reward for every successful referral. Friend offers can also be customized depending on whether you want to offer coupons or discount URLs.
Ecommerce and Social Media Integration
ReferralCandy provides effortlessly integration with a number of ecommerce platforms such as Amazon Webstore, BigCommerce, Shopify, and Zencart among others. To make sharing easier, the service lets your advocates forward a default or personalized message along with the referral link to their friends and associates via email, Facebook or Twitter. The referral marketing program is also optimized for mobile devices, which means that your customers can refer your products to their friends while on the go.
Advanced Analytics and Fraud Protection
To help users understand their advocates better, ReferralCandy provides detailed information on individual referrers. For instance, users can view when a particular advocate joined the program and how many shares and referrals they’ve added. This can help you identify which advocates have brought you the most sales and which ones share your products persistently.
Fraud prevention mechanisms built into the program allow users to monitor and kill any suspicious activity such as advocates referring themselves. Users can also block advocates that have been identified as fraudulent to prevent them from receiving rewards.
Support
ReferralCandy supports its software with the help of a well-categorized FAQ section. Support forums are also provided to help customers interact and seek guidance from existing members. Users can get in touch with the company through their help center, as well as interact through Facebook, Twitter and Google+. ReferralCandy also runs a frequently updated blog that offers users tips on referral marketing.
Conclusion
Whether you’re a large online retailer or a small brick and mortar store, ReferralCandy’s referral program will help you win the loyalty of your existing customers as well as attract potential customers. Automated referral tracking and reward fulfilment ensure that referrals are tracked and rewarded appropriately and on time. Seamless integration with popular ecommerce and social media platforms and customizable rewards and offers pave the way for win-win relationships with customers.