Open Web Analytics
Open Web Analytics offers a powerful, customizable web analytics framework that empowers users to manage and analyze website and application usage under their own domain.... Open Web Analytics offers a powerful, customizable web analytics framework that empowers users to manage and analyze website and application usage under their own domain. With support for WordPress and Mediawiki, it provides an extensive range of metrics, dimensions, and reports, along with an intuitive dashboard to monitor user interactions and anonymized session clickstreams while ensuring GDPR compliance.
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Open Web Analytics Review and Overview
Open Web Analytics is an open-source analytics framework that empowers marketers to always stay in control of how to enhance and analyze web applications. They also get to track how customers are viewing and using these applications.
Why OWA?
The marketer gets the privilege of running OWA on their own domain or as a part of their web application. It can be efficiently customized to suit the changing needs of the business. The Admin events, WordPress, and MediaWiki based websites can be easily tracked, and a wide variety of standard metrics, dimensions, and reports may be obtained for further analysis. The extensive data access API empowers integration with raw data access. General Data Protection Regulation (GDPR) and numerous other privacy policies are adapted to ensure data protection.
Detailed analysis
The marketers receive useful insights continuously, and these analytics are monitored effectively by employing an interactive dashboard. Heatmaps are developed based on where the customers click the most on the website. A detailed report regarding usage of every page on the website can be obtained, and exclusive data about the previous and next pages of the selected page is a highlight. The clickstream of anonymous user sessions can be viewed. An unlimited number of customized site actions can be defined and tracked to optimize the web application.
SEO & loyalty
OWA provides best-in-class SEO tools to optimize the website SEO and track down the keywords used by the site visitors. The statistics on how often the customers visit the website helps in understanding if they genuinely tend to like the product/service and if they are loyal to the brand or not. Clicks on all the DOM elements are also tracked to remove unattractive aspects and enhance the popular ones.
