Open Web Analytics

Open Web Analytics

Open Web Analytics is a downloadable web analytics software created with PHP, MySQL, and JavaScript programming. It is available as an open-source software, which has GPL v2 license, allowing you to use the software for free. With this software, you can track unlimited websites, get real-time data about your website usage, create custom event tracking, use conversion goals and goal funnels, produce click Heatmaps for your site, and more. It can also be installed within WordPress and MediaWiki platforms.

Web Visibility: 33.38%
Based on 1 Vote
Top Open Web Analytics Alternatives
  • Clicky
  • Mouseflow
  • Google Analytics
  • Woopra
  • Webtrekk
  • Ptengine
  • Matomo Analytics
  • GoingUp
  • GoSquared
  • OneStat
  • W3Counter
  • MOZ Analytics
  • Inspectlet
  • Heat Map Tracker
  • HitsLink
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Top Open Web Analytics Alternatives and Overview



Clicky offers a complete web analytic features that help to improve your site performance and monitor your progress in real time.

By: Roxr Software, Ltd From USA
Based on 15 Votes


Mouseflow enables you to track your visitor’s movements within your website, record their activities, and replay those activities whenever you want.

By: Mouseflow ApS From Denmark
Based on 16 Votes

Google Analytics

Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic.

By: Google Inc. From USA
Based on 378 Votes


Woopra allows you to understand your customers more by tracking their activities within your website, as well as within your apps, emails, and more.

By: Woopra, Inc. From USA
Based on 13 Votes


Webtrekk Analytics provides you raw data about your website traffic, which you can then filter and segment according to your needs.

By: Webtrekk GmbH From Deutschland
Based on 2 Votes


PTEngine is an analytics and heat map tracking platform which allows multi device monitoring, click heat map, scroll reach tracking, event tracking, funnel optimization, real time visitor tracking and many more features for online businesses to monitor their website's traffic.

By: Ptmind, Inc. From USA
Based on 1 Vote

Matomo Analytics

With this tool, you can monitor how your visitors interact with your website and how...

Based on 18 Votes


The web analytics feature helps to measure your site performance, and the SEO tool helps...

By: Creationshop Limited From Bulgaria


This tool can be used on various platforms, such as mobile, desktop, and web platforms...

By: Go Squared Ltd. From UK
Based on 26 Votes


The data provided by this software include real-time traffic, page views, visitor reports, detailed search...

By: OneStat International B.V. From The Netherlands


You can customize your visitor counter within your website and get relevant analytics data, such...

By: Awio Web Services LLC From USA
Based on 1 Vote

MOZ Analytics

It gives a beautiful visual graphic presentation of your traffic data, analysis of your competitors...

By: Moz, Inc. From USA


Inspectlet has a playback feature that allows you to record visitor’s activities within your website...

By: Inspectlet
Based on 23 Votes

Heat Map Tracker

With no usage restriction, you can use this software for as much as you need...

By: Heat Map Tracker


With this tool, you can take a look at every aspect of your website traffic...

By: Net Applications, Inc. From USA

Open Web Analytics Review and Overview

Open Web Analytics is an open-source analytics framework that empowers marketers to always stay in control of how to enhance and analyze web applications. They also get to track how customers are viewing and using these applications.

Why OWA?

The marketer gets the privilege of running OWA on their own domain or as a part of their web application. It can be efficiently customized to suit the changing needs of the business. The Admin events, WordPress, and MediaWiki based websites can be easily tracked, and a wide variety of standard metrics, dimensions, and reports may be obtained for further analysis. The extensive data access API empowers integration with raw data access. General Data Protection Regulation (GDPR) and numerous other privacy policies are adapted to ensure data protection.

Detailed analysis

The marketers receive useful insights continuously, and these analytics are monitored effectively by employing an interactive dashboard. Heatmaps are developed based on where the customers click the most on the website. A detailed report regarding usage of every page on the website can be obtained, and exclusive data about the previous and next pages of the selected page is a highlight. The clickstream of anonymous user sessions can be viewed. An unlimited number of customized site actions can be defined and tracked to optimize the web application.

SEO & loyalty

OWA provides best-in-class SEO tools to optimize the website SEO and track down the keywords used by the site visitors. The statistics on how often the customers visit the website helps in understanding if they genuinely tend to like the product/service and if they are loyal to the brand or not. Clicks on all the DOM elements are also tracked to remove unattractive aspects and enhance the popular ones.

Company Information

Founded in: 2006

Top Features

Core Features
  • Conversion Goal Tracking
  • Goal Funnels
  • Campaign Tracking
  • E-commerce Tracking
  • First Party Cookies
  • Metrics
  • Dimensions
  • Standard Reports
  • Clustered Deployment
  • Mouse Tracking
  • Visitor Aging
  • Click Heat Maps
  • Click Tracking
  • Refering Page Analysis