Top Pendo Alternatives and Overview

Customers today demand a dynamic product. They demand a product that can evolve with time and satisfy their ever-changing needs and desires. Products that fail to do so quickly fade into oblivion and the ones that change with time become successful and gain a cult following. In an ever-changing internet world, it is very important to keep pace with change and continuously keep building new products and improve the existing products.

However, it is seldom easy to walk the talk. Although it is easier to get broader feedback on what customers generally want, it is far tougher to break that feedback into specific takeaways for improvement. Many product owners rely on different feedback mechanisms to decode the customer experience, and that only solves the problem partially.

The possible solution

What can then be the solution to such an issue? Getting more specific feedback from customers can be a solution. However, it is easier said than done. Most customers do not like to devote too much time behind giving feedback, and therefore it needs to be done more intuitively. The other solution to the issue can be the usage of product development platforms like Pendo.

Pendo provides users with a whole host of features that assist users in understanding the customer requirements from various aspects and thereby develop new products or add new features to an existing product. The platform offers features such as Insights, Sentiment analysis, and feedback that enable users to understand their customers’ needs and build products with better functionality.

Insights, Sentiment and much more

The Insights feature allows users to track customer activity across their products. The platform tracks every movement of the customer on the platform and lets users know the most in-demand attributes of their product. As a result of such tracking, the users are able to understand the needs of their customers better and improve the deliverability of these attributes. Additionally, the Sentiment analysis allows users to launch highly targeted surveys at their customers and also enhance their relevance. As the relevance of these surveys goes up, the response rate for them also sees an upward surge.

Feedback and Roadmap

Apart from these, the feedback feature allows users to make more sense of the information collected as a part of the survey. It groups the data into various categories and simplifies it for the user. To further compliment this, the Roadmap feature enables users to plan more efficiently. The feature helps users prioritize the changes they intend to bring to their product and bring all stakeholders on board. Such planning leads to better implementation of new ideas leading to a better quality product.

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Founded in: 2015