Smartly.io
Smartly.io is a Facebook & Instagram marketing partner, developing a tool for the Facebook advertisers to automate and optimize their advertising. The product features include Instagram ads with an image editor, fast campaign wizard, predictive budget allocation, and a lot more. In addition, Smartly.io is set to release the new features of the tool - such as feed-based ads with cross-selling & upsell and dynamic image templates to better your campaign results.
Top Smartly.io Alternatives
- Kenshoo
- SocialFlow
- Clickable
- AdParlor
- Adspott
- Nanigans
- Taptica
- Qwaya
- Ampush
- Revealbot
- Pagemodo
- AdStage
- AdExpresso
- Driftrock
- Hootsuite Ads
Top Smartly.io Alternatives and Overview
Kenshoo
Kenshoo is a digital marketing technology company that offers premium solutions for social media, search marketing, and online advertising.
SocialFlow
Socialflow is a social media optimization platform for leading brands and publishers.
Clickable
Clickable is a search engine marketing and social media management software for agencies and advertisers to manage search and social marketing.
AdParlor
AdParlor is a social video platform that enables brands and marketers to plan, execute, and optimize their social video and social media campaigns.
Adspott
Adspott simplifies multi-platform ad campaign management with centralized tools for creation, tracking, and optimization.
Nanigans
Nanigans is an advertising technology company that builds scalable multi-channel advertising automation software which meets the specific in-house marketing needs of a business.
Taptica
It provides data-focused marketing solutions that drive execution and useful brands insights in mobile by...
Ampush
The platform lets you connect with hyper-targetted audiences using customer data from multiple sources...
Revealbot
Revealbot may help you create hundreds of ads in just a few clicks, you can...
Pagemodo
The platform offers all the required tools to grow your brand and engage customers across...
AdStage
It provides all required tools to build and manage effective online ad campaigns...
AdExpresso
The tool tracks real goals such as sales, signups, subscriptions, and engagement to add value...
Driftrock
It helps businesses find their audiences online, using data from around the web to power...
Hootsuite Ads
The system helps you keep track of your various social network channels...
Smartly.io Review and Overview
The social media advertising landscape has seen rapid changes in the last few years. With advanced targeting tools and options coming into use, the advertising has assumed a more specific and defined approach. The idea is to show the ads to the audience that has the highest chance of conversion and thereby optimize the ad spend. With the average human attention span decreasing day-by-day, it is becoming increasingly becoming difficult for marketers and advertisers to find new ways to engage customers.
The need for a dynamic social advertising tool
Social media is also a very fast-changing landscape where the trends keep changing daily. Therefore, the need for an advertising tool that dynamically adjusts to these changing trends and delivers the desired results is felt by everyone in the marketing community. And the need for such a tool is fulfilled by Smartly.IO. The tool offered by Smartly.IO offers features like campaign management, performance optimization, and reporting features. The tool can also be used to create customized and branded marketing and advertising content.
Campaign management features
The tool can further be used to create different variations of the same ads for use at different locations. The campaign management features offered by the tool allow users to automate several tasks related to the campaigns. They also offer effective scalable solutions. The performance optimization features offered by the tool enable users to effectively plan and optimize budgets which in turn helps the users in driving more value. Additionally, the feature also offers some advanced options which ensure the periodic rotation of ads to ensure ad fatigue and supply of fresh content to leads.
Reporting features
In addition to these features, the tool further offers reporting features that allow users to combine data from several sources. A bird’s eye view of the performance of various campaigns across various channels is also offered under the feature and this makes it easy for the user to analyze and evaluate various marketing decisions. Like the unique feature list, the pricing offered by the tool is also very unique. The pricing of the tool depends on the individual ad spend and this makes the tool affordable and accessible to businesses of all sizes. Brands like UBER, Skyscanner, and Hawkers use the tool for optimizing their social advertising.
Company Information
Company Name: Smartly.io Inc.
Company Address: Itämerenkatu 1, Helsinki, Finland
Founded in: 2013
Top Features
- Facebook Advertising Automation
- Instagram Advertising Automation
- Facebook Marketing Optimization
- Quick Campaigns Creation
- Saving Campaign Drafts
- Pre-publish Workflow
- Facebook Mobile Measurement
- Custom Conversion Data
- Reporting API Access
- Predictive Budget Allocation
- Custom Optimization Rules
- Enhanced Split Testing
- Dynamic Retargeting
- Product Feed Integration
- Dynamic Image Templates
- Behavioral Targeting
- Automated Prospecting
- Page Posts Promotions
- Automated Post Boosting
- Latest Ad Formats
- Audience Network Support
- Ad-account Asset Sharing
- MMP Integrations
- Google Analytics Integrations
- Custom Reporting
- Managing Campaigns