Top Zoho MarketingHub Alternatives

Digital marketing is the need of every business today. Marketing that is done in the right direction and with proper channelization leads to an increase in the business. Different strategies like SEO, email marketing, social media marketing, etc. are applied to generate leads, build awareness, increase website traffic, and conversions. Zoho MarketingHub software helps in managing all these activities.

Lead generation by Zoho MarketingHub

Leads play a vital role in the success of any business. You can generate leads only if you are capable enough of attracting them towards your brand. You need to maintain a good and trustworthy relationship with them. Zoho helps in creating signup forms that can be used on the website to generate leads. It helps in creating OnSpot forms, which are live forms, and they come into action when you have one-to-one communication with people, generally during brand gatherings. It enables you to create pop-ups that keep your readers hooked to your page. You can generate leads in the webinars.

Campaign planning by Zoho MarketingHub

Zoho helps in the planning of a marketing campaign right from the budgeting to the return on investment. Firstly, it enables you to set up an objective for your campaign and select the channel on which you want to run the campaigns. Decide the budget for the same. You need to set an expected return for every objective you plan and then track whether you are able to achieve it or not. This tracking will give you a clear picture of the return you are getting and on which channels you are achieving the most. This information is useful for future planning.

Analytics

Zoho MarketingHub provides the analysis in the form of graphs, reports, etc. This enables you to improve your further decision-making process. It gives a complete picture of the marketing funnel that starts from the acquisition to conversions. It has attribute-based reports that help in finding out the factors that motivated your leads to convert. It also shows the path that the lead has taken to reach your landing page. This will tell you about the pages and referrers that served as a medium for converting your leads. It gives a detailed analysis of what actions the leads took and their navigation map. All this will you in creating targeted marketing campaigns.