OpinionLab
Provides website feedback software that helps to boost your customer loyalty and satisfactions. It features context-rich data, opt-in model for website and mobile, mobile-optimized surveys, in-the-moment feedback, actionable real-time customer feedback, and more. The software brings various benefits for your business, including reducing customer service costs, maximizing customer lifetime value, and resolving customer complaints quickly.
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OpinionLab Review and Overview
OpinionLab is a Voice of Customer(VoC) software that acts as a bridge between the consumers and the marketers. It is an easy solution for marketers to understand customer feedback and demand patterns. Customer-oriented analytics are framed, and required enhancements are implemented in the business.
Giving voice to consumers
The opt-in feedback mechanism authorizes the consumers to share their experience with the product/service offered by the marketer. The unfiltered and on-point reviews from the customers help in rectifying many loopholes. The Dynamic Comment Card uses a combination of text feedback, sentimental rating, promotion score, and question-based fields for better understanding. The marketer can customize these cards according to the needs.
Implementing appropriate actions
In a competitive digital environment, performing actions based on the received feedback should be done in no time. The data visualization and analytics help in representing the customer feedback to decide the future course of action. The automated responses can be employed to communicate with consumers. Also, the feedback received can be straight-away directed to the concerned associate. The associates quickly resolve the errors and intensify customer experience.
Enhancing the CX
Using OpinionLab, the quality of the product/service can be improvised consistently. Along with customer feedback, they offer omnichannel CX improvement tools. The Diagnostic protocol quickly marks up where the changes are required to maintain customer retention percentage. The marketers stay connected with the consumers and update them regarding the actions that are taken. The industry benchmarking provides comparisons between numerous competitors.
