Rank Tracker Software

A Rank Tracker Software is basically used by marketers and businesses to keep track of the performance of their business keywords in the search engine results pages of popular search engines like Google and Yahoo. Search Engines contribute a big part of the traffic coming to online businesses and websites and that is why, it is important for websites to rank better in Search Engines if they want good traffic and growth. A Rank Tracker Software allows you to keep track of your website’s rank for common keywords.

Here are some Rank Tracker applications used and recommended by online marketers.


RankWatch online marketing software gives a complete analysis of user website along with current search engine rankings of all target keywords.

By: RankWatch , Inc. From India
Based on 10 Votes

Rank Ranger

Rank Ranger is a powerful SEO tool mainly used for tracking the ranks of websites and keywords.

By: Rank Ranger, LLC From USA
Based on 5 Votes


SERPs rank tracking software has been designed for daily rank tracking and analytics of websites.

By: SERPs, Inc. From USA

Agency Analytics

Agency Analytics (formerly MySEOTool) is an all-in-one marketing platform designed for SEO agencies and consultants.

By: Agency Analytics From ON


AccuRanker is another keyword tracking platform which doesn’t just track keywords for search engine rankings but also track other platforms such as Twitter and Facebook.

By: RocketMill From UK
Based on 18 Votes


Serpfox automatically tracks and updates the rankings of all keywords of customers’ websites on regular basis.

By: Serpfox


Provides the best SEO and PPC tools for your website in one simple platform.

By: Topvisor Co., Ltd.
Based on 1 Vote

Pro Rank Tracker

Pro Rank Tracker is an online rank tracking tool that gives up-to-date rank reports for all business campaigns of users.

By: Pro Rank Tracker From Israel


AuthorityLabs allows users to track search engines ranking for their keywords on daily basis.

By: AuthorityLabs, LLC From USA
Based on 6 Votes

Rank Tracker

Rank Tracker is a simple web based keyword rank tracking application.

By: RankTracker From UK
Based on 1 Vote


Norrth is a rank tracking software that gives users access to a powerful dashboard to allow managing their keyword rankings, social signals and competition across Google, Bing and Yahoo Search Engines.

By: norrth.com From USA

SEO Rank Monitor

SEO Rank Monitor is a rank tracking tool that lets users track the ranks of their target keywords and compare them with their competitors.

By: SEORankMonitor.com From Netherlands
Based on 3 Votes


SERPWoo is not just a rank checking tool, but a complete SERP (Search Engine Result Page) analysis tool that checks the performance of user website as well as competitors for target keywords.

By: SERPWoo.com
Based on 2 Votes


RankTrackr is a SEO rank tracker tool used to determine the changes in rankings of target keywords for target website or campaign.

By: Kundi d.o.o From Slovenia
Based on 12 Votes


RankSonic allows businesses and online marketers to track daily changes in their keywords rankings and to get detailed website analytics.

By: Ranksonic.com


Rankinity is a website rank tracking tool that checks your website’s real-time positions for target keywords in popular search engines.

By: Rankinity
Based on 1 Vote

Accurate Monitor

Accurate Monitor for Search Engines is a tracking tool used to track the rankings of target keywords in Google, Yahoo, Bing and other popular search engines.

By: CleverStat

SEO Powersuite Rank Tracker

SEO Powersuite Rank Tracker is a software used to identify important keywords for a campaign and to check search engine ranks of keywords.

By: Link-Assistant.Com From Belarus


CuteRank is a keyword rank checker tool available in the downloadable form that can be installed and used in a local computer with the internet access.

By: CuteRank.net


SerpBook shows you the output of your SEO efforts in the form of detailed reports.

By: SerpBook

Microsite Masters

Microsite Masters is a rank tracking software for SEO professionals and online marketers.

By: Microsite Masters, LLC From USA

Moz Rank Tracker

Moz Rank Tracker is a keyword ranking software that automatically tracks down search engine rankings of all listed keywords and pages, and manages them in proper formats for later use.

By: SEOmoz, Inc. From USA


SerpCloud tracks target website’s rankings for target keywords in Google,Yahoo and Bing Search Engines.

By: SerpCloud From India

Tiny Rocket Lab

Tiny Rocket Lab is an SEO (Search Engine Optimization) tool, mainly used for tracking search engine ranks.

By: TinyRocketLab From Denmark


SerpYou is a keyword rank tracker tool for Google, Bing and Yahoo engines.

By: SerpYou.com From Lithuania
Based on 2 Votes

Ezee Rank Tracker

Ezee Rank Tracker is a keyword rank tracking software featured with several tools including rank tracking for unlimited websites and keywords, accurate rank data, tracking over 188 regional Google domains, YouTube video rank tracking, free PR, PA, DA, MozRank and Backlink information, automatic rank updates and alerts, social signals tracking and PDF reports.

By: Agarwal InnoSoft Pvt Ltd From India


SERP Scan tracks the search engine position of a website for its target keywords.

By: Citizens In Space, Inc. From USA
Based on 1 Vote

Rank Reporter

Rank Reporter is an automatic search rank tracking tool for Google, Yahoo and Bing.

By: Inspyder Software Inc. From Canada

Rank Tracker Swissmademarketing

Rank Tracker is a software by swissmademarketing.com that allows users to keep track of all their rankings in multiple languages and locations.

By: SwissMadeMarketing GmbH From Switzerland


SerpSuite keyword rank tracker tool not only tracks rankings for user target keywords, but also suggests other relevant keywords for the website.

By: Serpsuite

Website Rank Tracker Buying Guide

Implementing an SEO strategy is only half work done, as the remaining half involves tracking its performance across various search engines. This usually involves detecting and monitoring the rankings of Web pages according to keywords in use. This is exactly what a website rank tracker does for you! However, that is not the only ability or feature of such an SEO tool or suite.

Earlier, website analytics tools used to offer keywords and keyword ranking data. Since last few years, search engines started encrypting search queries (to protect their user's policy?) and that made it difficult for website owners to track keyword’s ranking through website analytics tools itself.

Webmaster Tools

If you already added and verified your website(s) through platforms like Google Webmaster tools or Bing Webmaster tools, they allow you to track your site’s keyword rankings for verified sites. Perhaps no paid tools mentioned here can provide as accurate data as these but only problem with Google or Bing WMT is that, you can track only your websites after they are verified. You can’t keep watch on your competitor’s sites or you won’t have border overview of scene. Additionally they’re limited to only one search engine and no detailed analysis of ranking is provided just like these professional tools. For some site owners though, these tools are sufficient enough.

How Website Rank Tracker Works?

Website rank trackers can even suggest not-included keywords for better ranking, keep an eye on competitors’ keywords, and analyze backlinks. In short, they can prove to be the most efficient way to track the progress of your site and make it more visible by improving your SEO efforts. These suites or tools are capable of doing the most legwork, right from building links to suggesting extra high-traffic keywords.

How to Select Right Tool?

Nevertheless, you will not require all features of a rank tracker. This is because your business requirements and budget tend to decide which ones are required, and which ones are not. This is vital to remember, because the more the features are, the higher is the cost! Obviously, nobody would like to pay more for the extra or non-essential features or utilities. Therefore, it is essential to choose the right rank tracker for your business.

However, the market is flooded with several site rank trackers. Nevertheless, you can choose the most suitable one by choosing the features that are worth having! Therefore, here are such features to look for in a rank tracker.

Web-based Operation

Rather than choosing a rank tracker that demands setup and activation on a dedicated server or on a desktop computer, it is more efficient to choose a Cloud-based or Web-based tracker. Such a tool or suite can help you track and analyze the rankings from anywhere and at anytime. Further, many tasks are automated to save your time and efforts.

Accurate Rankings

In most former rank trackers, discrepancy in rankings across different search engines is a prevalent issue. However, the modern web-based trackers seem to solve this issue by using location-dependent IP for fetching accurate rankings. Many of these position trackers depend on their own data source or rely on sophisticated search engine APIs to collect rankings so mostly accurate.

Search Engines Supported

Many website rank trackers tend to track rankings of your pages and keywords on Google, Bing, and Yahoo. However, you will find a few trackers supporting only Google, some supporting only these three search engines, and a handful supporting several other search engines. You can choose to invest in the one that covers the search engines of your choice.

Local SEO

Local SEO is essential for all businesses, especially for the small- and medium-scale ones with have local customers and rely on their business only. In last few years, importance of local ranking has grown quickly. Therefore, choose a rank tracker that can track the rankings of your keywords according to the location or across cities or countries.

Competitive Analysis

The best rank tracker keeps an eye on your niche competition in great depth. It does so by comparing your keyword targets, inbound links, traffic, authority, and search engine rankings with those of your competitors’ sites. In this way, the best rank tracker helps modeling your campaign by getting inspired from other successful sites.

White Labeling

If you do not want to show your clients how you are tracking your SEO efforts for their sites, white label reporting is certainly an essential feature. It allows including your own description and company’s logo so that the client gets a nice impression of your monitoring activities. If you're a web design firm or digital marketing agency working for many clients, then this is must have option to look for.


Without customizable reports, no SEO tool can be a comprehensive one. A reliable rank tracker tool or suite is the one that not only generates quick reports on keywords, links, and other metrics but also allows exporting the same in different formats such as PDF and Excel.

Instant Alerts

It is always good to have an instant notification of a change in the position of keywords and pages. Install Alerts allow you to can fix any issue on your website or elsewhere which may have caused drop in rankings and before it is too late. Therefore, consider a tracker that can send you instant email alerts.

Well, these are some of the must have features in your rank tracker tool.