Keyword Research Tools

Keyword Research is the process of finding the right target keywords for a particular business/ website for optimization purpose. A Keyword Research Software is an application used for automatic research of best target keywords based on the content of website, business type, competition, volume, etc. There are available many keyword research applications to help businesses and online marketers in effective research for keywords for their target websites. It is very important to use the right keyword research tool that can give you the right data and keywords for your websites.

Here are some keyword research software you can choose from


Keywords Everywhere

Keywords Everywhere is a browser add-on that helps users perform keyword research easily so that they can edit their content accordingly to come up with a better rank in Search Engine results.

By: Axeman Tech Pvt Ltd


SEMRush is an online marketing tool used by professionals for effective keyword research for their target websites.

By: From USA
Based on 66 Votes


SpyFu is a keyword research software mostly used by marketers to find out most profitable keywords for paid and organic search based on competitors’ data and keywords.

By: SpyFu, Inc. From USA
Based on 13 Votes


A well rounded suite of tools that provides above average results but...

By: TapClicks, Inc.


KW Finder keyword research tool is used to find keywords with low SEO competition, but high demand.



SERPStat is a keyword research and competition analysis software that allows users to track search engine positions, backlink research, and more.

By: Netpeak
Based on 14 Votes


Ubersuggest by Nail Patel is a keyword research tool that shows historical keyword search volume data along with other relevant information such as CPC, Monthly Searches, Paid Traffic, Search Traffic, and much more.

By: I'm Kind of a Big Deal, LLC

Keyword Planner

Keyword Planner by Google Adwords is a widely used and very effective Keyword Research Software for Google Search Engine.

By: Google Inc. From USA

Keyword Tool

Keyword Tool is a keyword research platform that can be used to find the keywords or key phrases that people are actually typing while searching for a particular item, business or query in Google, YouTube, Bing and App Store.

By: Key Tools Limited From Hong Kong
Based on 12 Votes

Market Samurai

Market Samurai is a keyword research software available in downloadable form and is used to find low competition, high-demand keywords for any niche.

By: Noble Samurai Pty Ltd From Australia


WordStream keyword research tool is used by marketers to research and find the best possible target keywords for a business or website.

By: WordStream, Inc. From USA
Based on 74 Votes


KeywordSpy is a marketing tool used by people for advanced keyword research for their target business and websites.

By: From USA


Wordtracker is a very effective online marketing tool used to find high-performing keywords instantly for any query or business type.

By: Wordtracker LLP From UK
Based on 1 Vote

Keyword Keg

Keyword Keg is an online software that helps digital marketing executives to perform keyword searches according to content and then optimize their content to obtain a better rank on search engine results.

By: Axeman Tech Pvt Ltd From India

Long Tail Pro

Long Tail Pro keyword research tool specializes in finding out the best and most searched long tail keywords for any query or niche.

By: Long Tail Media, LLC From USA
Based on 3 Votes

Keyword Revealer

Keyword Revealer tool gives its users some specific details about target keyword including keyword difficulty (competition), monthly searches, Adwords stats, top competitors and relevant profitable keywords.

By: Keyword Revealer Software LLC From USA
Based on 4 Votes


iSpionage is a keyword and competitor research tool that allows marketers to search new keywords based on their target query or keyword.

By: ispionage, Inc. From USA
Based on 11 Votes


Jaaxy is a keyword research platform that gives you complete details about target keywords, keyword suggestions, monthly searches, estimated traffic, QSR, SEO Power and competition for each keyword.

By: Jaaxy From Canada

Keyword Discovery

Keyword Discovery finds out the keywords that matter and drive results.

By: Trellian Limited From Australia


SECockpit is a web-based keyword research tool that finds profitable keywords and analyzes competition for any target website, business or niche.

By: SwissMadeMarketing GmbH From Switzerland


CanIRank helps users find keyword results for which their website is already ranking or is competitive, so that ranks can be achieved easily.

By: Open Development, Inc. From USA
Based on 10 Votes

Keyword Eye

Keyword Eye helps online marketers with their keyword and competitor research.

By: Keyword Eye Ltd From UK
Based on 1 Vote

Keyword Snatcher

Keyword Snatcher will snatch the best keyword from a pool of keywords for target business or niche.



HitTail tracks and analyzes the target website to find organic keywords being used by existing traffic and then, suggests using these keywords more often to bring targeted search visitors to the website.

By: The Numa Group, LLC From USA
Based on 2 Votes

Good Keywords

Good Keywords is a keyword research program for Windows. The tool can...

By: Softnik Technologies From India

Searchmetrics Suite

Certainly a must have tool for any marketer who is serious about improving SEO efforts on their website.

By: Searchmetrics
Based on 10 Votes

Bing Keyword Research

Bing Keyword Research is a keyword research tool for Bing Search Engine.

By: Microsoft Corporation From USA

Term Explorer

Term Explorer keyword research software has been designed for online marketers to find hundreds of relevant keywords & competitive data for their target websites.

By: Velit Research LLC From USA


GrepWords keyword suggestion tool suggests relevant keywords for any niche from a massive database that is updated regularly.

By: Grepwords From USA


serpIQ is a keyword research tool for SEO professionals craving for a complete keyword and competition analysis application.

By: From USA

Clever Gizmos

The Clever Gizmos Keyword Researcher tool is a keyword research tool based primarily on Google’s auto-complete database.

By: Clever Gizmos


KeywordCanine allows users to do In-depth keyword research and analysis for their target websites to find the best keyword suggestions.



KeywordXP keyword research software lets you find hundreds of keyword variations and long tail keywords for your query.

By: Hummingbird Software Pvt Ltd. From India

InfiniteT3ch Keywords

A keywords service designed specifically for research of keyword concepts and designed, tailored with NLP and AI software.

By: InfiniteT3ch From Canada

Over the years the market has spread quite wide with numerous options to choose from. Most keyword analysis tools have become quite generous offering a number of free trial features which will give you plenty to experiment with before you make the purchase.

You may find that certain tools are superior in some aspects but lack in other areas. For this reason, it is not uncommon for Online Marketing Professionals to invest in more than one tool at a given time. This guide serves as a handy guide; a blueprint if you will, to look into when comparing and choosing the right tool. Here are some of the most important aspects to look into when buying a competition research tool.

Keyword Analysis and Research

In any online campaign, your choice of keywords and promotion of them should be of utmost importance. Even if you are looking to run an exclusive social media campaign, it pays to have a knowledge of winning, profitable keywords in your niche. Whether your target is SEO or PPC, be sure that your research tool provides extensive analytics and information regarding use of keywords.

SEO Keyword Research

SEO is something all online marketers should look at to gain a competitive advantage so even if your main focus is currently PPC, look for a tool that at least provides basic information in terms of SEO; of your competition as well as your industry. These tools usually offer detailed analytics of a domain including it's organic ranking, number of keywords for which a domain ranks, estimated organic traffic and estimated keyword searches.

PPC Keyword Research

As search engines tightens its grip over its SERPs and continuous updates that slam rankings; it can be difficult to exclusively focus on SEO. A PPC campaign can be a lot more predictable so ensure that your competition research tool gives you an extensive insight into what your competitors are bidding on in terms of keywords as well as how much they are spending. Even if you are looking at other organic options to boost traffic and sales, knowing how much your competition is spending and what keywords they are paying for can give you a distinctive advantage.

These PPC research tools offers number of keywords and estimated bids of those keywords. Apart from keyword data they may also offer ad copies, average position of ad, advertiser's history and much more.

Social Media Analytics & Research

With the amount of time consumers spend on social media and the importance social media provides in terms of connecting with your customers as well as other areas of online marketing such as SEO, acquiring details of what your competitors are up to on social media platforms can help you run your own campaigns as well. It is possible to quickly gauge which social media profiles are most active among your competitors and only focus on these websites.

Content Analysis

As search engines continues to update its algorithm, we find the one gaping factor of online credibility is consistent, top-notch content. While this means a more informative, usable internet, it can also be difficult to develop websites to meet these standards. Good competition research tools also give you an overview of content marketing efforts and how to optimize your content for maximum results. If you have already hired a competent content writer to do this for you, this feature may not be the most useful but you still could be leaving traffic on the table.

Backlink Analysis

Tools like SEMRush and Spyfu nowadays offers backlink research. They may not be data rich and accurate as much as standalone tools but they still can help user to get quick overview of backlink profile for competitors’ sites or own websites.

Backlink research tools usually offer quick overview of number of backlinks, number of unique domains, comparison with competitors and much more.


Whether you represent an online marketing company or carry out your own stints, proper reporting is essential to get an idea of the big picture. If you represent a company, aesthetic appeal and highly presentable data can be of more importance, but all tools should offer substantial data irrespective of how it looks so that it provides ample information at a glance on how things are faring with respect to your campaigns as well as your competition. If possible you may also want option to export whitelabel reports for your clients.

Affiliate Research

A good percentage of people seeking competition tools are affiliate marketers. While you may not need specific tools if you have the above in check, there are some competition research tools that are more “affiliate marketer friendly” offering reports and tools on various affiliate networks and super affiliates that can be very appropriate for you if you exclusively carry out campaigns to market other people’s products on popular affiliate networks.


Competition research tools can be expensive. It is advisable to have one at your disposal at all times so when making that investment, find a tool that you can continually use without the product breaking your bank and proving to be more of an investment rather than a tool that boosts profits. There are several tiers and pricing models so choose something that is in line with your budget.

All of the aspects above may not apply to you specifically but you should be able to gain some perspective on what to look for when investing in a competition research tool.