By: Mixpanel, Inc

Mixpanel is an advanced analytics platform designed for mobile and web. It offers Engagement Plans and People Plans, with various pricing options: Free, Startup, Business, Growth, Premium, Commercial, and High Volume. It features audience segmentation, powerful targeting, funnel analysis, customer retention analysis, cohorts, customer behavior, detailed reports, people analytics, activity feeds, mobile surveys, and more.

From: USA Web Visibility: 63%
Based on 12 Votes
Top Mixpanel Alternatives
  • Smartlook
  • Adjust
  • Amplitude
  • App Annie
  • AdX
  • AppsFlyer
  • Crashlytics
  • Localytics
  • UXCam
  • Google Mobile App Analytics
  • Apsalar
  • Roambi
  • Upsight
  • Appsee
  • Amazon Mobile Analytics
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Top Mixpanel Alternatives and Overview



Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions.

By: Smartsupp.com, s.r.o.
Based on 13 Votes


Adjust is an attribution and analytics software for apps, which delivers the needed performance data that you can work with.

By: adjust GmbH From Germany
Based on 6 Votes


Amplitude is a mobile analytics platform that includes app and web analytics.

By: Amplitude, Inc From USA
Based on 34 Votes

App Annie

App Annie is an app analytics software that helps you to make better decision for your mobile marketing.

By: The App Annie Europe Limited From USA
Based on 9 Votes


AdX is a mobile application download tracking for Android and iOS platforms.

By: AD-X Ltd From UK


AppsFlyer provides better mobile analytics for better mobile marketing results...

By: AppsFlyer Ltd From Israel
Based on 15 Votes


It features various tracking parameters, including daily active users, top builds, daily new users, sessions...

By: Crashlytics, Inc From USA
Based on 21 Votes


It features sessions, user profiles, push messaging, events, retention, in-app messaging, funnels, segments, attribution, filters...

By: Char Software, Inc From USA
Based on 10 Votes


It allows you to capture screen recording and track in-app touch interactions, find the right...

By: UXCam Inc From USA
Based on 3 Votes

Google Mobile App Analytics

It allows you to discover relevant users, integrate with Google Play, view traffic sources, get...

By: Google Inc From USA


It features customer measurement, proven precision and reliability, measure retargeting, flexible and customizable platform, faster...

By: Apsalar, Inc From USA
Based on 2 Votes


It features app analytics, multiple platform support, analytics views, multiple data sources, data storage, data...

By: MeLLmo Inc From USA
Based on 4 Votes


It features unlimited data storage, customizable dashboard, core performance metrics, custom events, funnel analysis, cohort...

By: Upsight, Inc From USA


It features user recording, touch Heatmaps, real time in-app analytics, automatic events, crash recordings, low...

By: Shift 6 Ltd From Israel
Based on 10 Votes

Amazon Mobile Analytics

It allows you to optimize user engagement, track key metrics, gain deep insights, improve KPIs...

By: Amazon Web Services, Inc From USA
Based on 10 Votes

Mixpanel Review and Overview

Choosing suitable analytics software for any business is essential. You can follow customer’s online pattern, explicitly their purchasing & engagement behaviour, so you can utilize this information to fuel your marketing and sales systems. Mixpanel can assist you in achieving this. It is an analytics tool intended for organizations to comprehend and engage the online client pattern.

This tool analyzes the steps your clients take to reach to any online application or website. It additionally tracks how users engage with the products and brands. Likewise, Mixpanel has the tools that make it easy to fix issues like obsolete or duplicate information with no coding or implementation changes. This can help you to provide the latest products always to clients.

No Technical Expertise

Since Mixpanel runs on Mobile Analytics, it implies you can write a query to fetch data without making SQL commands within your application's data. You don't have to bother about technical expertise to utilize Mixpanel, which is probably one reason why it's so well known.

Advanced Reports

Mixpanel's capacity to generate maintenance reports gives customers a better comprehension of their user base, which usually makes it more straightforward to design marketing strategies. Advanced reports can help you create a customer-oriented business strategy. Easily share data across the organization for more in-depth analysis using Mixpanel.

Data Governance

Effectively keep your data sorted from the beginning, and as your business develops. Ensure everybody in your organization has access to the information they trust, comprehends what the data means, and realizes how to build precise reports with information management.

Given there are heaps of features available with the free plan, small and medium-sized organizations can utilize Mixpanel for a positive outcome. They will have a clear picture of their customer and their online behavioural pattern. Once the business grows, one can opt for paid services as well.

Company Information

Company Name: Mixpanel, Inc

Company Address: 2nd Floor, 405 Howard St, San Francisco, CA, USA

Founded in: 2009

Top Features

Core Features
  • Drill-down Data
  • Bookmarking Tool
  • Multiple Ways Visualization
  • Data Annotations
  • Answering Questions
  • Data Retention
  • App Usage Retention
  • Choosing Events
  • Retroactive Funnels
  • Re-engaging Customers
  • People Analytics
  • Profiles Customization
  • Searchable Profiles
  • Customer Profiles
  • Activity Feeds
  • User Notifications
  • Mobile Surveys
  • Revenue Analytics
  • Mobile A/B Testing
  • Targeting Users
  • Push Notifications
  • Email & In-app Notifications
  • Scheduling Notifications
  • Targeted Notifications
  • Optimal Message