Mixpanel is an advanced analytics platform designed for mobile and web. It offers Engagement Plans and People Plans, with various pricing options: Free, Startup, Business, Growth, Premium, Commercial, and High Volume. It features audience segmentation, powerful targeting, funnel analysis, customer retention analysis, cohorts, customer behavior, detailed reports, people analytics, activity feeds, mobile surveys, and more.
Top Mixpanel Alternatives
- App Annie
- Google Mobile App Analytics
- Amazon Mobile Analytics
Top Mixpanel Alternatives and Overview
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions.
Adjust is an attribution and analytics software for apps, which delivers the needed performance data that you can work with.
Amplitude is a mobile analytics platform that includes app and web analytics.
App Annie is an app analytics software that helps you to make better decision for your mobile marketing.
AdX is a mobile application download tracking for Android and iOS platforms.
AppsFlyer provides better mobile analytics for better mobile marketing results...
It features various tracking parameters, including daily active users, top builds, daily new users, sessions...
It features sessions, user profiles, push messaging, events, retention, in-app messaging, funnels, segments, attribution, filters...
It allows you to capture screen recording and track in-app touch interactions, find the right...
Google Mobile App Analytics
It allows you to discover relevant users, integrate with Google Play, view traffic sources, get...
It features customer measurement, proven precision and reliability, measure retargeting, flexible and customizable platform, faster...
It features app analytics, multiple platform support, analytics views, multiple data sources, data storage, data...
It features unlimited data storage, customizable dashboard, core performance metrics, custom events, funnel analysis, cohort...
It features user recording, touch Heatmaps, real time in-app analytics, automatic events, crash recordings, low...
Amazon Mobile Analytics
It allows you to optimize user engagement, track key metrics, gain deep insights, improve KPIs...
Mixpanel Review and Overview
Choosing suitable analytics software for any business is essential. You can follow customer’s online pattern, explicitly their purchasing & engagement behaviour, so you can utilize this information to fuel your marketing and sales systems. Mixpanel can assist you in achieving this. It is an analytics tool intended for organizations to comprehend and engage the online client pattern.
This tool analyzes the steps your clients take to reach to any online application or website. It additionally tracks how users engage with the products and brands. Likewise, Mixpanel has the tools that make it easy to fix issues like obsolete or duplicate information with no coding or implementation changes. This can help you to provide the latest products always to clients.
No Technical Expertise
Since Mixpanel runs on Mobile Analytics, it implies you can write a query to fetch data without making SQL commands within your application's data. You don't have to bother about technical expertise to utilize Mixpanel, which is probably one reason why it's so well known.
Mixpanel's capacity to generate maintenance reports gives customers a better comprehension of their user base, which usually makes it more straightforward to design marketing strategies. Advanced reports can help you create a customer-oriented business strategy. Easily share data across the organization for more in-depth analysis using Mixpanel.
Effectively keep your data sorted from the beginning, and as your business develops. Ensure everybody in your organization has access to the information they trust, comprehends what the data means, and realizes how to build precise reports with information management.
Given there are heaps of features available with the free plan, small and medium-sized organizations can utilize Mixpanel for a positive outcome. They will have a clear picture of their customer and their online behavioural pattern. Once the business grows, one can opt for paid services as well.
Company Name: Mixpanel, Inc
Company Address: 2nd Floor, 405 Howard St, San Francisco, CA, USA
Founded in: 2009
- Drill-down Data
- Bookmarking Tool
- Multiple Ways Visualization
- Data Annotations
- Answering Questions
- Data Retention
- App Usage Retention
- Choosing Events
- Retroactive Funnels
- Re-engaging Customers
- People Analytics
- Profiles Customization
- Searchable Profiles
- Customer Profiles
- Activity Feeds
- User Notifications
- Mobile Surveys
- Revenue Analytics
- Mobile A/B Testing
- Targeting Users
- Push Notifications
- Email & In-app Notifications
- Scheduling Notifications
- Targeted Notifications
- Optimal Message