Imagine being able to manage your email marketing, SMS marketing, web based push notifications and SMTP server through one single platform. Wouldn't it be very convenient? The good news is that you can do it now. All you need is SendPulse.
What is SendPulse?
It's an integrated email marketing platform that allows you to manage your email and SMS marketing campaigns in a better and more convenient manner. It's called integrated platform because with just one platform you can manage your email, SMS and push notification campaigns. Let's take a look at some of its major features:
Artificial Intelligence and Automation
Besides being an integrated platform SendPulse is also a very intelligent way of managing your various campaigns. It has got artificial intelligence built right into it, which automatically optimizes your campaigns for best possible open rates. For example, it can tweak headlines, sending times, content and other elements without you having to do it yourself. And eventually it can do that better than you.
Resend to Unopened
As its name suggests, this feature of SendPulse can resend emails to those who don't open them within a specific timeframe. According to company this technique increases opening rate anywhere between 30% - 80% depending on different industries.
SendPulse understands the importance of personalization for marketing campaigns. Therefore, it provides many features to help you personalize your campaigns. You can segment your customers and create special rules for each of those segments. You can also perform A/B tests on those segments, and do basically anything that you may want to do.
The importance and dominance of mobile in online world is not hidden from anyone now. No surprise that most people check their emails on mobile devices. SendPulse folks kept that in mind while developing their product, and the result of that mindset is that emails created with this platform look equally good in mobiles and PCs both.
And it's not mobile ready in terms of email templates alone – it has also got mobile apps to help you manage your campaigns using mobile devices.
SendPulse provides detailed reports about all your campaigns. This includes open rates, links clicked and also the demographic data about your customers. Plus, you can also integrate it with Google Analytics if you want to do so.
Professional Customer Support
Their responsive customer support can be reached 24x7 through phone calls or email. Plus, they also have a section of FAQs, a knowledge base, some informative videos and much more than that to help you out if you get stuck with something.
Highly Competitive Pricing
Last, but certainly not the least, is the aggressive pricing of this platform. The features sound very premium, but the pricing is highly affordable.
- The basic plan is totally free and it allows you to have 2,500 subscribers in your mailing list. You can send up to 15,000 emails per month to these subscribers;
- Then they have a Monthly Subscription plan whose pricing depends on the number of subscribers you've;
- And they also have a “Pay As You Go” plan whose pricing adjusts based on the number of mails that you send.
Finally, if these plans don't fit your needs and your requirements are higher then they also have a VIP plan. You need to get in touch with them to know more about it.
In the end, we can say that SendPulse is a great platform for email marketers, which can not only help them manage multiple campaigns in an easy manner but also in optimizing them for best performance without much hassle. Some shortcomings exist, like lack of auto-mailing for multi-lingual email campaigns, lack of templates etc. but the good thing is that these folks are improving them continuously. Plus, its basic version is a totally risk free way of trying it before buying. Every marketer must use it to get the max out of their marketing campaigns.